Manager, Property Marketing
Tricon Residential Inc. - Tustin, California, United States, 92680Work at Tricon Residential Inc.
Overview
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Overview
Job Description
The key responsibility of this role is to create and implement marketing plans to support a regional portfolio of single-family rental (SFR) homes and single-family rental communities (SFR Communities) that bring the brand to life across all marketing and communications channels in a way that drives traffic, converts leads, and retains existing customers. They must have a proven ability to conceive and implement successful marketing campaigns holistically from ideation to execution while supporting strategic growth initiatives and priorities.
This position will collaborate with Marketing and Communications team members and with all other departments within the Company as required, as well as outside agencies and contractors to ensure all deliverables are completed on time, within budget and in alignment with Tricon Residential brand guidelines.
* Assist in the implementation of strategic marketing plans, programs, and tactics* Use a data-driven and analytical approach to develop regional campaigns to grow customer engagement across channels, maximizing opportunities across customer touchpoints* Write content supporting campaigns and initiatives for all channels including, email, website, and social* Optimize and maintain day-to-day planning and tracking tools for organization visibility* Provide tools, processes, and training for regional operations teams to enable successful execution of content* Coordinate with outsourced vendors and internal staff for the development and production of floorplans, site maps, photography, advertising, signage and collateral materials to support leasing and marketing programs* Coordinate with internal teams to execute marketing plans across various channels including social, web, paid and public relations* Create marketing assets using design software in alignment with brand guidelines* Lead the compilation of key performance metrics and input into reports* Manage budget reconciliation and submit all journal entries to the accounting teams* Attend meetings as the marketing representative providing reports back on important opportunities and challenges* Responsible for video and photo shoot project management and direction* Schedule installation of signage, model furniture, sign spinners, etc.* Cultivate and manage relationships with internal stakeholders including Operations, Legal, Asset Management and Leasing
Qualifications:
* Understanding of basic and advanced marketing and communications principles* Team player, with an understanding of the importance of collaboration, transparency and sharing* Advanced writing and editing skills* Project management experience in a marketing environment; able to manage budgets, scheduling, meeting planning and multiple deliverables for multiples projects simultaneously* Highly proficient in MS Office (Excel, PowerPoint, Word, Outlook) InDesign and Acrobat Adobe Suite* Experience in the development and management of advanced Excel reports* Must be able to communicate effectively verbally and in writing with a diverse group of people* Must be a strategic thinker, analytical, and creative, as well as, extremely organized, highly detailed, self-motivated, confident, energetic, and creative* Must be able to operate under pressure and meet tight deadlines* Must work collaboratively and efficaciously as a team member within the Marketing & Communications Department and with other departments and vendors
Requirements:
* 5-8 years of Real Estate marketing experience, SFR industry marketing experience a plus* Excellent project and time management skills* Proficient at managing and tracking budgets* Excellent written and verbal skills* Highly proficient in MS Office, InDesign and Adobe Acrobat* Bachelor's degree
At Tricon, we are committed to creating a workplace where every individual is valued for their unique contributions, experiences, voices, and backgrounds. By embracing these principles, we aim to positively impact our business and the communities we serve, creating a lasting legacy where everyone can thrive.
Salary Range
Placement within this compensation range will be determined by the candidate's knowledge, experience and skills.
$83,920.00 - $139,860.00