Paid Digital Media Buyer
Westinghouse Electric Company - Canton, Massachusetts, us, 02021Work at Westinghouse Electric Company
Overview
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Overview
* Develop and execute data-driven strategies for optimizing ad placements across paid digital channels, including SEM, PPC, display advertising, social media advertising, and programmatic advertising.
* Collaborate with internal teams and third-party agency partners to understand campaign goals, target audience, and key performance indicators (KPIs).
* Utilize advanced analytics tools and techniques to collect, analyze, and interpret data from multiple sources, such as ad platforms, web analytics, and customer databases.
* Identify trends, patterns, and actionable insights from data analysis to continually improve ad placement strategies and maximize campaign performance.
* Monitor and optimize campaign performance metrics, including click-through rates (CTRs), conversion rates, cost per click (CPC), and return on ad spend (ROAS).
* Provide clear and concise reports on campaign performance, insights, and recommendations to internal stakeholders and agency partners.
* Collaborate closely with creative teams to align ad creatives with optimized ad placements, ensuring a consistent brand message and visual appeal.
* Stay updated with industry trends, best practices, and emerging technologies related to paid digital marketing, ad platforms, and analytics.
* Identify opportunities to leverage new tools and methodologies for ad placement optimization and campaign enhancement.
* Build strong relationships with internal teams and agency partners, effectively communicating insights, recommendations, and campaign updates.
Qualifications:
* Bachelor's degree in marketing, advertising, business, or a related field. A master's degree is a plus.
* 5+ years of experience in paid digital marketing and ad placement optimization, preferably within an ad agency or digital marketing environment.
* Proficient knowledge of major paid digital advertising platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Advertising, programmatic platforms, and ad servers.
* Strong proficiency in data analysis and visualization tools.
* Familiarity with website tagging and tracking implementation, using tools like Google Tag Manager and Adobe Launch.
* Solid understanding of paid digital marketing metrics and KPIs, including CTR, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
* Excellent analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets.
* Strong communication skills, both written and verbal, with the ability to present findings and recommendations to diverse audiences.
* Proactive and detail-oriented mindset, with the ability to manage multiple projects and priorities simultaneously.
* Passion for staying ahead of industry trends and learning new digital marketing techniques.
EOE of Minorities / Females / Vets / Disability.FL: 16695