Viking Union Marketing Coordinator
Western Washington University - Bellingham, Washington, us, 98227![Western Washington University](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Viking Union Marketing CoordinatorAbout the University:Western Washington University, with over 15,000 students in seven colleges and the graduate school, is nationally recognized for its educational programs, students, and faculty. The campus is located in Bellingham, Washington, a coastal community of 90,000 overlooking Bellingham Bay, the San Juan Islands, and the North Cascades Mountain range. The city lies 90 miles north of Seattle and 60 miles south of Vancouver, British Columbia. Western is the highest-ranking public, master's-granting university in the Pacific Northwest, according to the 2024 U.S. News & World Report rankings.Western Washington University is committed to achieving excellence through advancing inclusive success, increasing our Washington impact, and focusing on transformational education grounded in the liberal arts and sciences and based on innovative scholarship, research, and creative activity. Western's greatest strength is the outstanding students, faculty, staff, and alumni/ae who make up its community. Western supports an inclusive governance structure for all and provides a learning and working environment in which everyone can thrive.About the Department:The Viking Union Department supports Western's mission, which states that together with our students, staff, and faculty, we are committed to making a positive impact in the state and the world with a shared focus on academic excellence and inclusive achievement. We encourage applications from women, people of color, people with disabilities, veterans, and other candidates from underrepresented backgrounds and with diverse experiences interested in this opportunity. The Viking Union welcomes and engages students, faculty, staff, and guests in building a diverse community.About the Position:This position leads the Viking Union (VU) Organization’s marketing and communication functions including an organizational marketing program and Information/Welcome service desks. This includes working with teams to develop and convey engaging, positive, and welcoming messages and experiences for our diverse university community about our Student Union facilities and Student Involvement programs. The position includes supervising one student marketing position as well as the Viking Union’s Information Desk.Responsibilities:Marketing Coordination and Leadership
Provides leadership to Viking Union Organizations marketing and communication efforts, collaborating closely with Student Involvement Staff, VU IT, and VU Operations Staff.Lead regular Marketing Team meetings including members from across the VU Organization.Coordinates with AS Publicity Center, communications office, and other building partners in a collective effort to market our facilities and programs.Works with Marketing Team to develop and manage departmental social media content, messaging, campaigns, and experiential marketing activities.Liaison with WWU's Communications, social media, and Design, and Copy services teams.Participate in professional development regarding access, diversity, equity, and inclusion that advances abilities to provide positive, caring, and culturally responsive communications.
Multimedia Design and Content Creation
Review design layouts and create content for marketing, communications, and publicity materials.Develop campaigns, promotional materials that enhance our diverse campus community's connection to Student Union Facilities, Student Involvement programs, and the WWU Brand.Write, edit, and proofread content for social media, publications, websites, promotional materials, building signs, and identity graphics.Capture video, photos, and other multimedia of departmental activities for social media and publicity materials.Review, revise, and edit content to connect positively with WWU's diverse community and conform with university brand and accessibility standards.Periodically reviews departmental published materials, building signs, and online content for accuracy.Provide multilingual communications and collaborate with translators in producing translations.
Experiential Marketing
Collaborate and coordinate events and activities to help build community and connections between Western Students that showcase our facilities and campus programs.Build relationships with student programs, clubs, and campus departments.Coordinates with campus program offices in specialty week and seasonal activities.Leads team in developing drop-in activities that support marketing messages.Coordinates event-related logistics from service providers like catering, event support, etc.
Assessment
Collects feedback, perceptions, and different forms of data that measure the degree to which the department is meeting its mission and goals.Coordinates participation in national benchmarking surveys to collect perceptions and data from users and non-users of the VU.Analyzes trends from online engagement, building traffic, and other data points.Collaborates with WWU institutional effectiveness to measure department goals in institutional survey assessments and analyzes data to identify emerging trends.
Budget Authority
As a Budget Authority, develops and manages the VU Information and Welcome Services and Marketing budgets.Purchases supplies and promotional materials for areas of supervision and marketing initiatives.Monitors expenses within assigned budgets.Prepares and projects annual expenses for area in support of the departmental budget development.
Supervision
The following employees directly report to this position: (1) Student marketing assistant, (1) Information Desk Student Supervisor, 7-9 Information Desk Attendants.Supervision includes hiring, training, evaluating, and approving timecards for employees.Conducts hiring processes for selecting new student employees.
Staff Functions
Attend organizational meetings and staff meetings.Participate in professional development activities that support creating work that is engaging, positive, and inclusive.Participates in other University and departmental search committees as assigned.
Required Qualifications:Bachelor’s Degree or equivalent education/experience.One year experience in publicity and marketing with responsibility for translating an organization's mission and values into effective promotions and communications.Experience using social media marketing tools to build brand awareness.Experience assessing the effectiveness of marketing and promotional efforts.Demonstrated experience working effectively in diverse and inclusive environments, with a commitment to foster and promote an environment of accessibility, diversity, equity, and inclusion (ADEI).Demonstrated project management experience.Experience using leadership skills to complete collaborative projects.Excellent written, oral, and interpersonal skills.Experience collaborating on projects using Microsoft 365 or Google Suite products.Experience supervising and managing employees including hiring, training, and evaluation.Preferred Qualifications:Bachelor’s degree in communications, public relations, marketing, or other related business field.Proficiency using Adobe Creative Suite to create content for print, social media, and other digital forms of communication.Experience working in higher education or other education-related fields.Experience with Customer Relationship Management (CRM) software or similar tools for enhancing engagement of customers, via digital experiences, email campaigns, or social media campaigns.Conditions of Employment:All employees must comply with our Immunization policies, including Proof of Rubeola Measles Immunity within 60 days of hire.Salary:
$4,586 - $6,166/month depending on qualifications and experience.Application Instructions:
Application materials should address your experience related to the position responsibilities and the required and preferred qualifications.Closing Date Notes:
Position closes September 2, 2024.Western Washington University (WWU) is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. Women, minorities, people with disabilities, and veterans are strongly encouraged to apply.
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