Digital Marketing Strategist - HYBRID/ Peoria or Champaign, IL
Carle Health - Champaign, Illinois, us, 61825
Work at Carle Health
Overview
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Overview
Position can be based out of Peoria or Champaign
The Digital Marketing Strategist is responsible for website content development, SEO management and execution, digital analytics, ADA website compliance and digital marketing strategy innovation. As Carle Health grows and markets our services as a system through our digital experiences for our patients and consumers it is critical for Carle Health to have team members focused on optimizing our digital spaces and improving customer journeys.
Qualifications
Education: Bachelor's Degree Marketing, or Advertising, or Communications
Responsibilities
SEO Responsibilities: Conduct thorough keyword research and analysis to identify high-value opportunities and stay ahead of competitors. Optimize website content, meta tags, and on-page elements to enhance search engine visibility. Conduct regular website audits to address technical SEO issues and improve site performance. Develop and execute effective link-building strategies to enhance domain authority and backlink profile. Implement a comprehensive content strategy aligned with SEO goals and user experience. Monitor website performance using analytics tools and make data-driven decisions to adjust strategies. Media Buying: Research and identify suitable digital advertising platforms, including social media, search engines, and display networks. Collaborate with the marketing team to create targeted media buying strategies. Execute paid media buys across various platforms including search engines, social media, display networks, CTV/OTT, and Digital Audio. Campaign Management: Assist in planning, executing, and optimizing digital marketing campaigns. Monitor and analyze campaign performance using relevant analytics tools. Make data-driven recommendations to enhance campaign effectiveness and efficiency. Manage day-to-day execution of paid media campaigns, including setup, optimization, and tracking. Market Research: Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing. Conduct market research to identify potential opportunities and challenges in the digital advertising space. Conduct thorough keyword, market, competitive, and audience targeting research to build high-performing campaigns as needed. Budget Management: Work closely with stakeholders to manage and allocate budgets effectively. Monitor spending and ensure campaigns are executed within budgetary constraints.
About Us
Find it here. Discover the job, the career, the purpose you were meant for. The supportive and inclusive team where you can thrive. The place where growth meets balance - and opportunities meet flexibility. Find it all at Carle Health.
Based in Urbana, IL, Carle Health is a healthcare system with nearly 16,600 team members in its eight hospitals, physician groups and a variety of healthcare businesses. Carle BroMenn Medical Center, Carle Foundation Hospital, Carle Health Methodist Hospital, Carle Health Proctor Hospital, Carle Health Pekin Hospital, and Carle Hoopeston Regional Health Center hold Magnet designations, the nation's highest honor for nursing care. The system includes Methodist College and Carle Illinois College of Medicine, the world's first engineering-based medical school, and Health Alliance. We offer opportunities in several communities throughout central Illinois with potential for growth and life-long careers at Carle Health.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Carle Health participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. | For more information: .
Compensation and Benefits
The compensation range for this position is $28.82per hour - $49.57per hour. This represents a good faith minimum and maximum range for the role at the time of posting by Carle Health. The actual compensation offered a candidate will be dependent on a variety of factors including, but not limited to, the candidate's experience, qualifications, location, training, licenses, shifts worked and compensation model.
Carle Health offers a comprehensive benefits package for team members and providers. To learn more visit careers.carlehealth.org/benefits.