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Salary : $82,000.00 - $100,000.00 Annually
Location : Central Campus - Uptown/Elizabeth
Job Type: Full-Time Staff
Job Number: 2025-00075
Unit: Communications, Marketing & Public Relations
Department: Comm, Mktg & Public Relations
Opening Date: 03/06/2025
Closing Date: 3/21/2025 11:59 PM Eastern
For part-time/adjunct faculty only:: N/A (not a PT faculty role)
Projected average hours of work per week:: 40 (full-time)
Required Cover Letter and Resume: Resume

Cover Letter

General Function

The Director of Marketing Operations & Analytics plays a critical role in managing the workflow, processes, and execution of marketing initiatives within the Communications & Marketing department. This role supports project management, resource allocation, and operational efficiency, ensuring cross-functional teams stay aligned and marketing projects are delivered on time and within budget. The Director collaborates with marketing, creative services, digital, and communications teams to streamline workflow, manage timelines, and improve overall marketing operations. This role serves as the lead on data capture, reporting and insights within the department to deliver transparency and help inform future strategies.
Duties and Responsibilities

1. People leadership: Working manager who oversees project and production management resource(s) within the department.
2. Project management implementation: Establish project management system, including tool implementation, to drive collaboration, coordination and efficiencies across the communications and marketing department. Streamline intake process for marketing, digital and communications requests to provide single view of requests. Establish service level agreements for routine/standard requests and projects.
3. Workflow optimization operations: Oversee day-to-day project management for marketing, communications and digital initiatives, ensuring deadlines, priorities, and deliverables are met. Utilize project management tools (e.g., Asana, Monday.com, Wrike, Trello) to track marketing workflows, approvals, and resource allocation. Develop and maintain project timelines, workback schedules, and process documentation for marketing campaigns.
4. Cross-functional collaboration: Ensure cross-functional collaboration among marketing, creative, digital and communications teams to execute projects efficiently. Identify gaps in project plans, as needed. Serve as a liaison between marketing, communications, digital, and creative teams to ensure alignment on priorities and timelines.
5. Communications: Establish routine communications system to share timelines and updates with clients and stakeholders to create transparency about workflows and requests.
6. Resource planning: Work with Communications and Marketing leadership to determine capacity, resource assignments and opportunities for outsourcing, where needed.
7. Process improvement: Support the implementation and optimization of marketing workflows to improve efficiency and accountability. Identify bottlenecks and process gaps, recommending solutions to enhance team productivity.
8. Vendor management: Assist in managing external agencies, freelancers, and marketing vendors, ensuring projects are delivered on time and within budget. Serve as primary liaison with project management tool vendor. Support scope-of-work development for outsourced projects.
9. Data and performance tracking: Assist in analyzing marketing and communications performance metrics, identifying trends, and providing recommendations for operational improvements. Serve as single POC for data governance in department. Support the development of dashboards and reports to measure project completion rates, efficiency, and resource utilization.
10. Brand guidelines:Ensure compliance with brand guidelines, marketing standards, and institutional policies.
11. Budget tracking: Assist in monitoring budget tracking and resource planning for marketing projects.
12. Perform other duties as assigned.

Minimum Requirements and Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business, Project Management, or a related field.
• 3-5 years of experience in marketing project management, operations, or workflow coordination.
• Experience with project management software (e.g., Asana, Wrike, Monday.com, Trello, Basecamp).

Preferred Qualifications:

• Strong organizational and multitasking skills, with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills to work across departments and with stakeholders.
• Knowledge of marketing and creative production processes, including digital, print, and multimedia content development.
• Understanding of budget tracking, resource allocation, and marketing analytics.
• Certification in Project Management (PMP, CAPM, or Agile methodologies) is a plus.

Additional Information

Knowledge, Skills, Abilities, and Worker Characteristics:• Team-Oriented Approach: Demonstrates strong interpersonal skills to foster a collaborative, cooperative environment where team members feel empowered to contribute.
• Goal-driven and Results-Oriented: Focused on achieving measurable outcomes, maintaining accountability, and driving projects toward successful completion on time and within scope.
• Strong Project Management Skills: Demonstrated ability to lead complex projects through structured planning, task prioritization, and efficient resource allocation.
• Team Collaboration and Communication: Excellent communication skills with the ability to engage team members, encourage collaboration, and maintain alignment on project goals
• Attention to Detail and Quality Assurance: High attention to detail in reviewing project materials, ensuring quality control, and maintaining brand consistency across all deliverables
• Proficiency in Project Management Tools: Skilled in using project management software and digital collaboration tools to track project progress, assign tasks, and manage deadlines
• Analytical and Problem-Solving Skills: Strong critical thinking and analytical skills to identify and address potential project challenges proactively
• Adaptability and Process Improvement Focus: Ability to adapt to shifting priorities and actively seek improvements in project workflows to drive team efficiency
• Strong data analysis and insights skills
• People leadership or cross-functional leadership skills/experience

Working Conditions:In-office working environment during typical operating hours for college. Some minor lifting of equipment. Some light walking between college buildings.
Occasional after-hours work when supporting crisis situations
Central Piedmont is happy offer a comprehensive and affordable benefits package to full-time employees including:

• health care
• dental
• vision
• and supplemental retirement
• flexible spending accounts (dependent care and health)
• life insurance and supplemental life insurance
• (for employee and family)
• short-term and long-term disability
• free parking
• holidays (12 + 2 necessity days)
• (120 hours per year to start)
• (96 hours per year)
• (2 days)
• (4 to 8 weeks)

To learn more details, visit our to see the Summary of Benefits.
01

Do you have an Bachelor's degree in Marketing, Communications, Business, Project Management, or a related field?

• Yes
• No

02

Do you have 3-5 years of experience in marketing project management, operations, or workflow coordination; AND experience with project management software (e.g., Asana, Wrike, Monday.com, Trello, Basecamp)?

• Yes
• No

Required Question