Field Marketing and Demand Generation Campaign Manager- North Ame...
ChapsVision - New York
Work at ChapsVision
Overview
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Overview
Sinequa/Systran are the 2 subsidiaries of Chapsvision Group , a +$200millions Software & AI company, with +1,000 employees across the world. ChapsVision is building the world’s leading AI-powered search platform that empowers companies to augment their employees with instant access to key information at the right time in the right context. We deliver on our vision: A modern workplace where people use natural language queries and AI Assistant to securely search, find, and analyze any type of information, full-text or structured, regardless of the underlying data silos or applications.
Our technology, powered by the latest natural language processing and deep learning technology, is used across industries, to power digital workplaces, accelerate digital transformation, and provide workers with contextual and secure access to the data they need to achieve their missions. We partner with some of the largest organizations in the world to change the way they use information.
Our customers use our neural search platform to accelerate new drug discovery, optimize their customer support, or accelerate R&D innovation and product development like NASA’s next-generation spacecraft!
Role Overview
Effectively execute demand generation campaigns to support our Sales and Business Development teams and manage virtual and in-person events for our key targeted verticals in North America.
Key Responsibilities
- Deliver field marketing activities and demand gen programs across North America to grow our sales pipeline.
- Work closely with the Sales Team to develop quarterly campaigns and events tailored to the immediate needs of our strategic verticals and their target accounts.
- Plan, manage, and execute field marketing campaigns and virtual and in-person events across our key verticals (mainly Manufacturing, Life Science and Finance)
- Execute geographically and vertically focused campaigns and activities to shorten the sales cycle for key accounts. Campaigns will include on-and offline tactics and span the entire sales cycle, focused by vertical.
- Plan, manage, and execute 3rd party event sponsorships end to end including all contracts, vendor negotiations, budget management, booth logistics, onsite execution, internal staffing, and all elements that go into event and conference sponsorships.
- Assist with campaign setup and building of event registration pages.
- Weekly field marketing reporting on assigned sales territories.
- Handle event communication, including outreach templates for sales teams including invites, reminders and post-event emails.
- Assist with account-based marketing campaigns, including set-up, swag shipments, and content for email cadences.
- Ensure accurate reporting on KPI (Leads, MQL, SQL…) and weekly communications with sales to ensure Salesforce data is accurate and buy-in on marketing programs.
- Design, implement lead generation campaign (emails & events)
- Manage, maintain and develop customer database with targeted Tier 1, Tier 2 and Tier 3 depending on products or vertical market in collaboration with Chief Product Officer.
- Contribute to the definition and setting of efficient scoring mechanism to monitor funnel performance and progress in collaboration with Global Digital marketing team.
Key Skills and Qualifications
- 5+ years in field marketing/demand generation for a B2B software company
- Demonstrated ability to take ownership and follow through on demand generation programs/events deliverables
- Ability to work closely with a distributed team and collaborate closely across geographically dispersed marketing teams and fields
- Strong communication skills, both written and verbal
- Proficiency in marketing automation tools, CRM systems, and analytics platforms - (Hubspot, SFDC, Pardot, Microsoft).
- Outstanding interpersonal skills and comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences
- Interested in a fast-paced company with the desire to learn quickly across a constantly evolving environment
- Willingness to travel as needed
Why Join Sinequa by ChapsVision?
- Opportunity to be part of a small team opening the North American market for Chapsvision
- Work on a new strategic solution with significant growth potential
- Fast-growing, innovative work environment with career advancement opportunities
- Competitive salary structure with strong earning potential.
- Generous PTO, Health benefits from date of hire, 401k employer match, Wellness and Commuter Benefits and more!
The annual compensation for this role ranges from $140,000 to $170,000. This ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future. An employee's position within the compensation range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.