Marketing Coordinator
Chick-fil-A - Asheville, North Carolina, us, 28814
Work at Chick-fil-A
Overview
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Overview
At Chick-fil-A Merrimon Ave, our vision is to create a world-class business that delivers world-class experiences for our guests. This role exists to embody and extend that vision by demonstrating that we are FOR our guests in every marketing initiative.
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Position Summary:
The Marketing Coordinator plays a vital role in bringing our brand to life in the restaurant and local community. This leader is responsible for creatively and strategically engaging guests through a variety of marketing initiatives, both in-store and in the community, that enhance guest experiences, build brand loyalty, and drive business growth.
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Key Responsibilities:
1. Guest Engagement & Brand Experience Develop and execute in-store and drive-thru guest engagement events. Lead product sampling efforts to introduce guests to new menu items and drive trial. Coordinate acts of kindness that delight guests and reflect our values. Plan and execute appearances of the Chick-fil-A Cow mascot for both in-store and community events. 2. Digital & Social Media Marketing
Lead and maintain a strong and authentic social media presence (Instagram, Facebook, etc.). Create engaging content that reflects our theme of being FOR our guests. Collaborate with team members to generate user-driven content and highlight guest stories. 3. Chick-fil-A App Awareness & Utilization
Drive awareness and usage of the Chick-fil-A App through on-site promotions and digital campaigns. Assist guests in downloading and using the app to enhance their experience and increase digital engagement. Monitor app performance trends and provide feedback to leadership. 4. Sales Growth Initiatives
Develop creative strategies to increase check average through upselling and menu feature highlights. Partner with the leadership team to identify opportunities to support key dayparts and sales goals. 5. Community Presence
Represent Chick-fil-A at local events and with community partners. Build relationships that reflect our commitment to being FOR our community. ?
Qualifications:
Passion for people, hospitality, and creating remarkable guest experiences. Excellent verbal and written communication skills. Proficiency with social media platforms and content creation tools. Self-motivated, organized, and able to manage multiple projects. Outgoing and enthusiastic personality; comfortable engaging with guests of all ages. Availability to work flexible hours including occasional evenings and weekends.