Fractional Chief Marketing Officer (CMO)
Superganix, LLC - Golden, Colorado, United States, 80401![Superganix, LLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Superganix, LLC
Overview
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Overview
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Location: Superganix Headquarters, Golden, Colorado
About Superganix:
Superganix is a leading innovator in the organic health and wellness industry, committed to providing high-quality, sustainably sourced products. Our mission is to promote healthier lifestyles and a healthier planet through our range of organic products, supplements, and wellness solutions. We are seeking a dynamic and experienced Chief Marketing Officer (CMO) to join our executive team and drive our marketing efforts to new heights.
Job Overview:
The Chief Marketing Officer (CMO) will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive customer engagement, and increase market share. This role requires a visionary leader with a strong background in digital marketing, brand management, graphic design, and customer acquisition. The CMO will work closely with other members of the executive team to align marketing initiatives with business objectives and ensure consistent messaging across all channels.
Key Responsibilities:
Strategic Leadership:
Develop and implement a cohesive marketing strategy that aligns with Superganix’s business goals.
Oversee the creation of marketing plans, campaigns, and budgets to drive brand growth and customer acquisition.
Lead market research and analysis to identify new opportunities, market trends, and competitive insights.
Set clear objectives and KPIs for the marketing channel, regularly reviewing performance and making data-driven decisions with the executive team.
Brand Management:
Enhance and maintain the Superganix brand image, ensuring consistency across all marketing materials and channels.
Develop and execute brand positioning and messaging strategies that resonate with target audiences.
Oversee the creation of compelling content, including digital media, print materials, and advertising campaigns.
Digital Marketing:
Drive digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing.
Leverage data analytics to track the effectiveness of digital campaigns and optimize strategies for maximum ROI.
Stay current with digital marketing trends and technologies, implementing innovative approaches to engage customers.
Customer Experience:
Develop and implement strategies to improve customer engagement, loyalty, and retention.
Utilize customer feedback and insights to refine marketing strategies and improve the overall customer experience.
Collaborate with the product development team to ensure marketing efforts align with product launches and updates.
Team Leadership:
Build and lead a high-performing marketing channel, fostering a culture of creativity, collaboration, and continuous improvement.
Provide mentorship, guidance, and professional development opportunities for team members.
Collaborate with cross-functional teams, including sales, product development, and finance, to achieve business objectives.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
Minimum of 5-10 years of marketing experience, with at least 5 years in a senior leadership role.
Proven track record of developing and executing successful marketing strategies in the organic food or wellness industry.
Strong understanding of digital marketing, brand management, and customer acquisition.
Excellent analytical skills and experience using data to drive marketing decisions.
Exceptional communication and interpersonal skills, with the ability to inspire and lead a diverse team.
Passion for organic food, wellness, and sustainable living is highly desirable.
Benefits:
Competitive salary and performance-based bonuses.
Comprehensive health, dental, and vision insurance.
Retirement savings plan with company matching.
Generous paid time off and holiday schedule.
Opportunities for professional development and career growth.
Employee discounts on Superganix products.
How to Apply:
Interested candidates should submit their resume, cover letter, and a portfolio of relevant work to hr@superganix.com with the subject line "Chief Marketing Officer Application – [Your Name]."
Superganix is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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