Chief Marketing Officer
Tbwa Chiat/Day Inc - Orlando, Florida, us, 32885![Tbwa Chiat/Day Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Tbwa Chiat/Day Inc
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Overview
Do you have the following skills, experience and drive to succeed in this role Find out below.We're looking for an executive level Marketing professional with 10+ years of experience to lead our marketing efforts and drive growth. The Chief Marketing Officer will be a key member of the executive leadership team and will focus on our most important product lines, the Marketplace (PublicSquare.com) and our newly formed FinTech and Payments division. We’re looking for a leader with a results-based mindset to grow key channels for acquiring shoppers and values-aligned merchants.Our ideal candidate is a person who is as comfortable driving strategic thinking for the department as they are rolling up their sleeves and leading by example. PublicSquare is still in start-up mode so the right person for this role will be resourceful, creative, and willing to be a player coach. From direct response to brand positioning, this role will shape the direction of our brand and the marketing team for our next stage of growth. If you’re a mission-driven marketer who’s eager to help American families and small businesses make progress, you’ll love the culture and the team at PublicSquare.QualificationsExperience and/or deep knowledge of the American socio-political landscapeExperience setting Marketing department strategies and motivating a team to reach measurable outcomes against those strategiesComfortable with business modeling, creating metrics-oriented goals, and making tough tradeoffs in the spirit of focus and outcomesExceptional writing skills, with the ability to manage brand voice and communicate marketing strategies effectivelyStrong business acumen, with the ability to create metric-driven goals and make strategic decisionsResponsibilitiesLead and grow your team of 10 to drive marketing and eCommerce growthCollaborate with cross-functional teams, including the Fintech Team, the Marketplace Team, UX, Engineering, and Sales.Develop and implement quarterly marketing objectives aligned with marketplace goals, user insights, and analytics-driven decisionsLead marketing strategies across direct response, email, social media, affiliate marketing, and SEO to boost traffic, orders, and customer retentionOversee brand positioning and content creation by gathering customer insights and providing creative directionManage the marketing team by refining brand guidelines, providing consistent feedback, and scaling efforts through AI tools and third-party servicesEnsure a consistent brand experience that supports both commerce and ad sales revenueOptimize resource allocation by determining when to leverage internal talent, external vendors, or specialized toolsRequirementsProduct-Centric Digital Marketing10+ years of leadership experience in multiple marketing disciplines5+ years of proven success leading fast-growing marketing organizationsExperience managing third-party vendors and negotiating contractsDemonstrated success in direct response, email, social, and affiliate marketingNice to HaveGACustomer.ioSanity.ioGrinJobs to be DoneAbout UsPublicSquare Company ValuesWe are united in our commitment to freedom and truth - that's what makes us Americans.We will always protect the family unit and celebrate the sanctity of every life.We believe small business and the communities who support them are the backbone of our economy.We believe in the greatness of this Nation and will always fight to defend it.Our Constitution is non-negotiable - government isn't the source of our rights, so it can't take them away.This is a flexible (remote, in-person, or hybrid), full-time W2 position with a desire for relocation to West Palm Beach, FL if possible.PublicSquare's platform connects Americans to high-quality businesses that share their values, both online and in their local communities. The primary mission of the platform is to help consumers "shop their values" and put purpose behind their purchases. PublicSquare has seen tremendous growth and proven to the nation that the parallel, "patriotic" economy can be a major force in commerce.PublicSquare leverages data and insights from the platform to assess its members' needs and provide wholly-owned quality financing products, such as Credova, D2C products, such as EveryLife diapers and wipes, and B2B products, such as PSQLink, to fill those needs.What We OfferRelocation assistanceCompany paid Medical, Dental, Vision, and Life Insurance401(k) with company matchFlexible time off policyPaid holidaysDiscounts on our brandsRewards & recognition bonusesMore to come!
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