Department: Dean's Office--School of Business - 02201Locations: Albany, NYPosted: Jul 25, 2024Closes: Aug 8, 2024 - 11:59 PM EDTType: Full-timeRef. No.: WF230515pPosition ID: 179063About University at Albany:Established in 1844 and designated a University Center of the State University of New York in 1962, the University at Albany's broad mission of excellence in undergraduate and graduate education, research, and public service engages a diverse student body of more than 17,000 students in nine schools and colleges across three campuses.Located in Albany, New York, New York State's capital, the University is convenient to Boston, New York City, and the Adirondacks.Job Description:The University at Albany, Massry School of Business is searching for a Manager of Communications and Marketing to promote our academic programs and develop communication campaigns. This position will play a leading role in developing and implementing marketing strategies, creating engaging content, and ensuring consistent messaging across various channels.Primary Responsibilities:Developing and implementing communications and outreach strategies, materials, and services for the School in collaboration with the Office of Communications and Marketing.Identify best content and plan communications strategy; collect, create, write, synthesize, and edit content for the program websites, social media outlets, email communication and print media for the purpose of reaching internal and external audiences for marketing and recruitment purposes.Collaborating with departments and program managers to develop and execute marketing plans and strategies to attract prospective graduate and undergraduate students.Assisting in the development of specialized content for external audiences and alumni, including but not limited to content for executive communications, correspondence, recognition society communications, or special-use impact reports.Maintaining the School's social media feeds by developing content and remaining current on trends and new social media platforms.Analyzing the effectiveness of campaigns including events surrounding the Massry School of Business.Utilizing social media tracking tools to evaluate the performance and effectiveness of social media and other marketing campaigns.Overseeing the School's webpage using the website management software, Drupal.Using Customer Relations Management system, SLATE (Technolutions) in assisting with the development of marketing campaigns.Attending on-campus events and presentations to help promote accomplishments and achievements of our School.Capture photographs and visuals, or work with the Office of Communications and Marketing, as needed to support content creation and marketing materials.Uphold best practices and ensure branding consistency across Massry School of Business entities.In partnership with the Graduate School and the Office of Communication and Marketing, define audiences and segments and identify channels for advertising and sponsorship to promote Massry School of Business graduate programs.Requirements:Minimum Qualifications:Bachelor's degree in communications, public relations, marketing, or a related discipline from an accredited institution.Excellent verbal and written communication skills to communicate effectively with a broad range of internal and external constituencies and work as part of a cross-functional team.Minimum of four years' experience directly related and progressively responsible work experience in marketing and communications management.Experience with multiple social media platforms.Strong proficiency in technology and new media (website design, ADOBE Creative Cloud, Microsoft Office, internet, database operation, presentation/publishing software).Experience with Customer Relations Management (CRM).Ability to create and generate new social media communities.Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community.Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role.Preferred Qualifications:Master's degree and/or a professional certification in marketing or public relations is preferred.Experience in higher education marketing or communications.Understanding of University at Albany brand.Proficiency in SLATE (Technolutions).Additional Information:This is a promotional opportunity for current UAlbany employees.Eligibility for Consideration:You must be employed at the University at Albany campus.You must be in a State-funded UUP professional position (MC employees are not eligible).You must have a permanent, term, or probationary appointment (temporary employees are not eligible).For details concerning the University's Promotion Policy for Professional Employees, please see HR Memorandum 88-4.Professional Rank and Salary Grade: Senior Staff Assistant, SL-3, $60,000-$62,000THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYERApplicants MUST submit the following documents:ResumeCover letter stating all the required minimum qualifications and any of the applicable preferred qualificationsList of 3 professional references with e-mail addresses and telephone numbersSpecial Note: Additional writing samples will be required to be shown for all candidates who will be invited for an interview. This should include social media posts or marketing campaign design samples. Chosen candidate may be required to attend University evening and weekend events on occasion.Closing date for receipt of applications: August 8, 2024
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Manager of Communications and Marketing