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The Paid Media Strategist utilizes paid advertising platforms to implement search, social, display, and video campaigns, including Google Ads, Microsoft Ads, and Facebook Ads. The strategist focuses on Paid Search, Social, Video, and Display. This role is responsible for creating, managing, and optimizing enterprise-level campaigns for several divisions of Clayton. The position is responsible for identifying the best strategy and opportunities to expand visibility and profitability within each assigned campaign.

Paid Media Strategist Duties / Responsibilities:

• Daily managing and optimizing multi-million dollar paid media campaigns for multiple business units.
• Utilize paid media management tools for budget pacing across search, social, display, video, and other 3rd party paid media vendors.
• Optimize enterprise campaign optimizations will include ad copy creation, keyword research and analysis, match type and negative keyword management, 1st, 2nd, and 3rd party audience development, placement.
• Use on-brand ad copy creation, ROI based keyword research, multi-channel budget forecasting and pacing to implement best practice campaign strategy across all paid media channels.
• Support and help drive the formation of digital marketing strategies.
• Utilize an omni-channel approach for campaigns and marketing roadmaps to provide data-driven strategic touchpoints across all aspects of the customer journey.
• Employ enterprise-level paid media strategy and deliver creative solutions based on business goals.
• Analyze and report on campaign performance and trends for multiple business units weekly.
• Provide strategic spend and optimization recommendations that align with the business’s goals and KPIs.
• Apply knowledge of competitor landscape and keep a pulse on new advertisers in Paid search via auction insights, impression share lost due to rank, and through the utilization of tools like Spyfu.
• Maintain a working knowledge of all aspects of the Digital Marketing Department and know the keys to driving collaboration and cross-channel success.
• Understand and align the downstream funnel flow and its functions business unit after the digital conversions are made.
• Stay up-to-date on paid media advertising certifications opportunities (Google Ads, Search Ads 360, Microsoft Ads, Facebook Ads), changes to the platforms, and best practices.
• Other duties as assigned.

Paid Media Strategist Qualifications:

• Bachelor’s degree or equivalent experience required; degree in Marketing / Business or related field preferred.
• Minimum of four years related experience.
• Certifications preferred: Google Ads Certified, Microsoft Ads Certified, Facebook Ads Certified, Google Analytics Certified, Search Ads 360 Certified, Ad Studio Certified, Datorama Certified.
• Strong Analytical/Math Skills and confident in handling large sets of data.
• Strong attention to detail and organizational skills, managing all work with thoroughness, accuracy, and efficiency.
• Personable, team player committed to company’s vision.
• Self-starter, willing to learn, hard-working, determined, and assertive.
• Requires self-direction, tact, diplomacy, and a clear, courteous and professional manner.
• Problem solving, troubleshooting and ability to analyze data to determine the appropriate action.
• Ability to multi-task and meet deadlines.

Level 11

Why Clayton?

Full-time team members have the flexibility to create their own health, dental, and vision benefits package. Clayton provides competitive 401K programs, including investment options and company matching for full and part-time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, tuition reimbursement, Employee Assistance Programs, and more.

As part of Clayton’s commitment to Opening Doors to a Better Life, Clayton is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program.

Clayton is proud to have earned spots on the following Forbes lists: America’s Best Employers, America’s Best Employers by State, Best Employers for Diversity, Best Employers for Women.

At Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs available online or in-person for team members.

Clayton’s Home Office campus offers an onsite restaurant, onsite fitness facility with full gym, in-person and virtual workout classes, yoga / barre studio, volleyball and basketball courts, walking paths, and a disc golf course.

Clayton is committed to a diverse and inclusive workplace. Clayton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our passion is simple, and it's been our focus since 1956. We want to help people across America achieve the dream of homeownership. Today we build, sell, finance, and insure our homes from coast to coast.

Clayton is organized into six businesses that offer opportunities across multiple industries. Our success is in our team members - join our team and see how you can make us stronger.

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