Marketing Specialist
Rochester Institute of Technology - Rochester, New York, United States,![Rochester Institute of Technology](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Rochester Institute of Technology
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Overview
The Saunders College of Business at the Rochester Institute of Technology is accepting applications for the position of Marketing Specialist. The Marketing Specialist position reports to the Director of Marketing and Communications in the Saunders College of Business. The ideal applicant supports or manages the production of a wide range of strategic marketing and communications efforts that effectively advance the mission of Saunders College and its programs. Excellent written communication skills are required for content creation and management of print and electronic publications, social media, and advertising initiatives. This includes research and writing of both original text and editing existing text for department deliverables. Also provides administrative support to the Marketing and Communications Department.Responsibilities
Creates written copy for department materials including print and electronic publications, social media, news stories, newsletters, news briefs, event listings, and advertising.Responsible for research, including gathering and fact-checking information to prepare accurate written copy while meeting deadlines.Provides copywriting, editing, and proofreading of department materials as they are readied for publication.Manages and executes content marketing deliverables to cover topics aligned with RIT and Saunders strategy.Analyzes digital reports including Google Analytics, Social Media, and email distribution reports for presentations and pulls out key findings.Serves as primary content webmaster for saunders.rit.edu, applying metrics-driven, goals-oriented planning.Develops and maintains a sustainable social media presence for Saunders with consistent branding across sites.Coordinates the dissemination of marketing materials via the website, email, social media, and print.Supports all marketing and communications objectives including admissions activities, prospect and applicant communications series, and event promotions.Provides administrative and budget support.Required Qualifications
Bachelor's Degree.Minimum 1-3 years of related experience.Requires strong writing and communication skills.Must be comfortable working with digital media including website management, social media, and email distribution.Previous experience designing or managing websites. Basic knowledge of HTML and the ability to resize photo and graphic files for web use.Requires strong organizational skills and attention to detail.Ability to work well in a fast-paced, deadline-oriented, and goal-driven environment.Prior work experience in office administration, organization, coordination, facilitation, bookkeeping, and/or report writing.Requires proficiency in Microsoft Office.Preferred Qualifications
Bachelor's Degree preferably in marketing, communication, public relations, English, journalism, or related field.Application Requirements
Cover Letter, Curriculum Vitae or Resume, List of References, Writing Samples. In order to be considered for this position, you must apply for it at
http://careers.rit.edu/staff .Work Location:
Hybrid — Remote/On-campusSalary Range:
In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above.Note:
This position requires attendance at occasional evening and weekend events and travel to off-campus events.
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