Catena Solutions
Sr Public Relations Specialist (Non-Traditional/New Earned Media)
Catena Solutions - Kensington Village Mobile Home Park, New York, United States
Work at Catena Solutions
Overview
- View job
Overview
Sr Public Relations Specialist (Non-Traditional/New Earned Media)
Sr Public Relations Specialist (Non-Traditional/New Earned Media)
Get AI-powered advice on this job and more exclusive features. This range is provided by Catena Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$65,000.00/yr - $75,000.00/yr Direct message the job poster from Catena Solutions Talent Engagement Director @ Catena Solutions
JOB TITLE:
Sr Public Relations Specialist (Non-Traditional/New Earned Media) LOCATION:
New Hyde Park, NY (hybrd onsite 2 days per week) HIRE TYPE:
direct hire Established and well-known nonprofit integrated healthcare network that is New York State's largest healthcare provider and private employer is looking to hire a Sr Public Relations Specialist with expertise in New Media, PR and Digital Strategy. This individual will be responsible for developing and execution of strategic outreach plans to engage non-traditional media outlets (podcasts, influencers, digital-first platforms) to enhance the brand’s awareness, build trust, and drive key messaging across designated priorities (e.g., clinical excellence, wellness). This role requires identifying appropriate targets, crafting and pitching compelling pitches, managing relationships, tracking performance, and adapting strategies based on data-driven insights. Regular communication with leadership regarding social media activities is essential. Job Responsibilities Develops and implements a comprehensive outreach plan aligned with the brand’s strategic communication priorities. This includes researching and identifying target influencers, podcasts, and digital-first platforms; crafting targeted pitches and proposals; and securing partnerships. Cultivates and maintains strong relationships with key influencers, podcast hosts, and media representatives. This involves proactive communication, negotiation, and collaboration to ensure successful partnerships. Collaborates with internal stakeholders (subject matter experts, marketing team) to identify key messages and develop compelling content for each outreach initiative. This may involve drafting talking points, scripts, or other materials for Northwell representatives. Monitors and analyzes campaign performance across various metrics (engagement rates, audience growth, sentiment, brand mentions, website traffic, etc.) using tools such as CreatorIQ, Brandwatch, Sprout Social, Hootsuite, Podtrac, Buzzsprout, and Google Analytics. Provides regular reports to leadership summarizing key findings and recommending adjustments to the strategy. Manage the CEO’s social channels, which includes creating and posting content, monitoring for issues/crises, and shadowing CEO at events and milestones to secure content. Assists in managing negative news, bad reviews, and potential PR crises related to non-traditional media engagement. This involves quickly assessing situations, developing appropriate responses, and coordinating communication with relevant teams. Works collaboratively with the marketing and communications teams to ensure alignment with overall marketing objectives and brand standards. Job Experience & Qualifications Bachelor’s Degree in Communications, Marketing, Journalism, or a related field; or equivalent combination of education and experience. 2-5 years of experience in social media, media relations, marketing, or communications, with a demonstrated track record of success in engaging non-traditional media outlets. Proven ability to develop and implement successful outreach strategies; and strong understanding of current digital media trends and influencer marketing. Exceptional written and verbal communication skills; and proven ability to craft compelling narratives. Strong analytical skills; and proficiency in using social listening and analytics tools. Experience managing budgets and securing partnerships. Requirement Summary Proficiency in managing multiple projects simultaneously and meeting tight deadlines. Excellent organizational and time management skills. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Writing/Editing, Public Relations, and Strategy/Planning Industries Hospitals and Health Care Referrals increase your chances of interviewing at Catena Solutions by 2x Sign in to set job alerts for “Public Relations Specialist” roles.
New York City Metropolitan Area $100,000.00-$110,000.00 3 weeks ago Specialist, Internal Communications and Events - PVH Corp.
New York, NY $74,100.00-$100,000.00 3 days ago New York City Metropolitan Area 1 week ago New York, NY $70,000.00-$75,000.00 1 week ago New York, NY $56,160.00-$99,360.00 4 weeks ago Public Relations Professionals- Health (NY)
Fall 2025 Intern - Creative Marketing, Strategy & PR
New York, NY $90,000.00-$110,000.00 1 week ago Senior Internal Communications Specialist
New York City Metropolitan Area $110,000.00-$115,000.00 1 day ago New York, NY $90,000.00-$100,000.00 1 week ago Public Relations and Talent Coordinator ($65k)
New York, NY $100,000.00-$120,000.00 5 days ago Public Relations & Communications Manager, NET-A-PORTER
New York, NY $95,000.00-$116,000.00 4 days ago Marketing and Brand Public Relations Specialist
Brooklyn, NY $90,000.00-$110,000.00 1 day ago Secaucus, NJ $130,000.00-$160,000.00 6 days ago New York, NY $140,000.00-$160,000.00 3 weeks ago Manager, Public Relations - Select Brands
New York, NY $89,300.00-$149,300.00 1 month ago Cold Spring Harbor, NY $68,000.00-$78,000.00 3 weeks ago New York, NY $112,000.00-$168,000.00 2 weeks ago Jamaica, NY $55,000.00-$71,100.00 2 months ago Medical Writer - Medical Communications - East Coast
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Sr Public Relations Specialist (Non-Traditional/New Earned Media)
Get AI-powered advice on this job and more exclusive features. This range is provided by Catena Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$65,000.00/yr - $75,000.00/yr Direct message the job poster from Catena Solutions Talent Engagement Director @ Catena Solutions
JOB TITLE:
Sr Public Relations Specialist (Non-Traditional/New Earned Media) LOCATION:
New Hyde Park, NY (hybrd onsite 2 days per week) HIRE TYPE:
direct hire Established and well-known nonprofit integrated healthcare network that is New York State's largest healthcare provider and private employer is looking to hire a Sr Public Relations Specialist with expertise in New Media, PR and Digital Strategy. This individual will be responsible for developing and execution of strategic outreach plans to engage non-traditional media outlets (podcasts, influencers, digital-first platforms) to enhance the brand’s awareness, build trust, and drive key messaging across designated priorities (e.g., clinical excellence, wellness). This role requires identifying appropriate targets, crafting and pitching compelling pitches, managing relationships, tracking performance, and adapting strategies based on data-driven insights. Regular communication with leadership regarding social media activities is essential. Job Responsibilities Develops and implements a comprehensive outreach plan aligned with the brand’s strategic communication priorities. This includes researching and identifying target influencers, podcasts, and digital-first platforms; crafting targeted pitches and proposals; and securing partnerships. Cultivates and maintains strong relationships with key influencers, podcast hosts, and media representatives. This involves proactive communication, negotiation, and collaboration to ensure successful partnerships. Collaborates with internal stakeholders (subject matter experts, marketing team) to identify key messages and develop compelling content for each outreach initiative. This may involve drafting talking points, scripts, or other materials for Northwell representatives. Monitors and analyzes campaign performance across various metrics (engagement rates, audience growth, sentiment, brand mentions, website traffic, etc.) using tools such as CreatorIQ, Brandwatch, Sprout Social, Hootsuite, Podtrac, Buzzsprout, and Google Analytics. Provides regular reports to leadership summarizing key findings and recommending adjustments to the strategy. Manage the CEO’s social channels, which includes creating and posting content, monitoring for issues/crises, and shadowing CEO at events and milestones to secure content. Assists in managing negative news, bad reviews, and potential PR crises related to non-traditional media engagement. This involves quickly assessing situations, developing appropriate responses, and coordinating communication with relevant teams. Works collaboratively with the marketing and communications teams to ensure alignment with overall marketing objectives and brand standards. Job Experience & Qualifications Bachelor’s Degree in Communications, Marketing, Journalism, or a related field; or equivalent combination of education and experience. 2-5 years of experience in social media, media relations, marketing, or communications, with a demonstrated track record of success in engaging non-traditional media outlets. Proven ability to develop and implement successful outreach strategies; and strong understanding of current digital media trends and influencer marketing. Exceptional written and verbal communication skills; and proven ability to craft compelling narratives. Strong analytical skills; and proficiency in using social listening and analytics tools. Experience managing budgets and securing partnerships. Requirement Summary Proficiency in managing multiple projects simultaneously and meeting tight deadlines. Excellent organizational and time management skills. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Writing/Editing, Public Relations, and Strategy/Planning Industries Hospitals and Health Care Referrals increase your chances of interviewing at Catena Solutions by 2x Sign in to set job alerts for “Public Relations Specialist” roles.
New York City Metropolitan Area $100,000.00-$110,000.00 3 weeks ago Specialist, Internal Communications and Events - PVH Corp.
New York, NY $74,100.00-$100,000.00 3 days ago New York City Metropolitan Area 1 week ago New York, NY $70,000.00-$75,000.00 1 week ago New York, NY $56,160.00-$99,360.00 4 weeks ago Public Relations Professionals- Health (NY)
Fall 2025 Intern - Creative Marketing, Strategy & PR
New York, NY $90,000.00-$110,000.00 1 week ago Senior Internal Communications Specialist
New York City Metropolitan Area $110,000.00-$115,000.00 1 day ago New York, NY $90,000.00-$100,000.00 1 week ago Public Relations and Talent Coordinator ($65k)
New York, NY $100,000.00-$120,000.00 5 days ago Public Relations & Communications Manager, NET-A-PORTER
New York, NY $95,000.00-$116,000.00 4 days ago Marketing and Brand Public Relations Specialist
Brooklyn, NY $90,000.00-$110,000.00 1 day ago Secaucus, NJ $130,000.00-$160,000.00 6 days ago New York, NY $140,000.00-$160,000.00 3 weeks ago Manager, Public Relations - Select Brands
New York, NY $89,300.00-$149,300.00 1 month ago Cold Spring Harbor, NY $68,000.00-$78,000.00 3 weeks ago New York, NY $112,000.00-$168,000.00 2 weeks ago Jamaica, NY $55,000.00-$71,100.00 2 months ago Medical Writer - Medical Communications - East Coast
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr