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Director of Marketing @ Cleveland Kitchen

About the Job:

This is an EXCITING OPPORTUNITY for a SOCIAL MEDIA EXPERT whose superpower is creating trending / viral content and building social communities through endless engagement (i.e. fans/followers, like-minded brands, influencers, etc.) across IG & TikTok. Cleveland Kitchen’s growing marketing team is looking for a Community Manager & Creator to help scale its brand on social through creative storytelling, viral content, and community engagement. Does this sound like your next dream job?!

Who You Are:

You are a SAVVY SOCIAL MEDIA CREATOR. You live & breathe short-form video. You know all the best editing platforms and could teach a class on the latest and greatest editing tools. You know what great content looks like and have experience creating it.

You keep up on SOCIAL TRENDS, in fact, you thrive on them. When you see a new trend happening, you are eager to join in – you drop whatever you’re doing and start creating content to post ASAP.

You LOVE CONNECTING WITH PEOPLE, some might call you a social butterfly! Whether it’s in person, or through your socials, you can’t help but engage. Talking, tagging, commenting, and being part of the conversation fuels you!

You are a GO-GETTER with a CAN-DO SPIRIT. You have no problem rolling up your sleeves, or rather, tossing on a pickle suit and heading out for street interviews, or picking up props from the thrift store for a viral content idea.

You are PASSIONATE about your work, developing your career, and contributing to a positive team and company culture. You actually enjoy talking to people about the products you market, and love coming up with new ways of advocating brands and products.

JOB DETAILS:

Community Management: nurture and grow Cleveland Kitchen’s social communities via interaction and engagement with fans/followers, other brands, influencers, tagged content, repost stories, outreach to prospective new fans/followers and reply to DMs.

Social Channel Management: IG, TikTok, LinkedIn, YouTube, Pinterest, Reddit

TikTok: responsible for growing Cleveland Kitchen’s presence on TikTok – lead content development, engagement, follower growth, etc.

Create Content:

Trending/Viral Content: jump on trends and create original short-form video content for TikTok, IG Reels, and YouTube Shorts

Conduct fun, engaging street interviews, behind-the-scenes/team videos, in-store moments,

and turn them into social content

Write catchy on-brand captions that make people laugh, think, and hit follow (a.k.a. drive

Edit high-impact videos using CapCut, Premiere, or your preferred tools

Stay ahead of Gen Z trends and apply them in creative ways

Pinterest: help build content & bigger presence for CK on Pinterest via relevant content (i.e. recipes) for discovery of CK products on Pinterest

LinkedIn: share new news with LinkedIn community

Reddit: stay current on trending conversations & find ways to join in or inspire ideas for new content

Monthly recap of competitive social & ad highlights

Recap of top inspo from other brands – what are they doing well, what can we learn from, etc.

Other duties as assigned

Requirements:

• Bachelor's Degree in Marketing or Business preferred.
• 2+ years of experience in content creation, influencer marketing, and community management (bonus if in CPG with a passion for healthy foods). You will be required to provide samples/examples.
• A TikTok expert—you understand the algorithm, trends, and what makes content go viral.
• Hands-on experience creating TikTok or short-form video content. Samples and examples must be provided.
• Passionate about social media, brand storytelling, and community building

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Art/Creative

• Industries

  Social Networking Platforms

Referrals increase your chances of interviewing at Cleveland Kitchen by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

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