Digital Marketing Manager
BOARD International - Boston, Massachusetts, us, 02298![BOARD International](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at BOARD International
Overview
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Overview
We are currently looking for a highly creative, proactive and analytically-minded
Digital Marketing Manager
to join our team.Reporting to the Integrated Marketing Director, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.
Responsibilities:
Develop and implement comprehensive digital media strategies in collaboration with the global integrated marketing team to support brand awareness, lead generation, and customer retentionCreate, manage, and optimize digital advertising campaigns across various platforms including Google, LinkedIn, Demandbase, Stack Adapt and othersCollaborate with the content team to produce high-quality, engaging content tailored to our target audienceWork with other members of the marketing team to localize strategies that align with business goals.Analyze and report on the performance of digital campaigns, using data-driven insights to refine strategies and improve ROI.Stay updated on industry trends, emerging technologies, and best practices in digital marketing and B2B software to ensure our strategies remain innovative and effective.Establish and manage relationships with advertising agencies or other outside vendors that help create content for digital campaigns.
Requirements:
Proven experience as a Digital Marketing professional, developing and implementing digital marketing strategiesIn-depth knowledge of different digital marketing channelsGood knowledge and experience with online marketing tools and best practicesProven hands-on experience with SEO, Google Analytics and CRM softwareBasic knowledge of web design proceduresCritical thinker and problem-solving skillsTeam player with great interpersonal and communication skillsAcademic Background in Marketing, Digital technologies or similar relevant field
Our commitment to Diversity and InclusionJoin a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
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