Senior SEO & Digital Strategist (National Geographic)
Disney Entertainment Television - Washington, District of Columbia, us, 20022Work at Disney Entertainment Television
Overview
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Overview
Champion SEO best practices by educating and training internal teams across editorial and marketing functions,and developing a governance framework to ensure adherence to best practices.
Collaborate with technology teams to ensure SEO is woven into website architecture and user experience (UX).
Turn data into accessible insights for content and marketing partners, outlining clear, actionable steps to increase traffic and search performance.
Partner with stakeholders to develop and implement best practices for SEO workflows and governance.
Develop and execute digital strategies to optimize content production workflows and publishing priorities across various channels and platforms.
Stay updated on industry trends, emerging technologies, and best practices to continuously improve digital strategies and keep National Geographic at the forefront of storytelling among its competitors.
Search Engine Optimization PracticeConduct in-depth keyword research, optimize metadata, analyze competitors, and perform technical & on-page audits to identify areas for improvement.
Coordinate with editorial counterparts and provide feedback and suggestions for new content opportunities that match editorial content production pipelines and targets.
Analyze website traffic, internal linking structures, and site speed to optimize performance and mobile responsiveness.
Lead cross-functional initiatives to innovate and optimize digital products, features, and UX for business growth and audience satisfaction.
Monitor top trafficked content from off platform and recommend recirculation opportunities to content creators.
Basic Qualifications5+ years of proven experience in SEO optimization and audience acquisition in a news or digital publishing environment. Subscriber acquisition experience a plus.
Track record of collaborating with a large and varied group of cross-functional teams and partners to tackle ambiguous problems and make forward progress.
Excellent time management skills with the ability to multitask and prioritize work.
Outstanding written and verbal communication skills.
Demonstrated analysis and presentation skills.
Attention to detail and problem-solving skills.
A proactive approach to problem-solving with strong decision-making capability.
Proficiency in common analytics and SEO tools, such as SEMRush, AHRefs, Google Search Console, Lumar, Adobe Analytics.
Preferred QualificationsExperience with and/or passion for integrating AI tools within workflows as well as understanding and anticipating what generative AI will bring to SEO.
The hiring range for this position in Washington, D.C. is $123,000 to $150,200 per year and New York is $126,000 - $157,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.