Business Intelligence Associate - Marketing
Sumitomo Mitsui Banking Corporation (SMBC) - Los Angeles, California, United States, 90079Work at Sumitomo Mitsui Banking Corporation (SMBC)
Overview
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Overview
Collect and analyze data from various sources, including digital marketing campaigns, website analytics, social media platforms, customer surveys, e-commerce platforms, and market research reports.Centralize and maintain all marketing and customer technology analytics and reports.Manage data integrations between marketing platforms, ensuring accuracy and completeness of data within reports and dashboards.Monitor and measure performance of online campaigns, evaluating metrics related to website traffic, lead generation, conversion rates, customer engagement, brand awareness, and product interest.Translate complex metrics into concise reports, dashboards, and presentations to inform strategy.Develop visual reports for key stakeholders to inform marketing initiatives.Craft monthly, quarterly, and annual reports for marketing leadership measuring important metrics across earned, owned, and paid media efforts.Develop and implement analytical models to understand customer behavior and optimize marketing strategies.Analyze marketing funnel performance and customer intent based on behavior, incorporating first and multi-touch source attribution.Conduct competitive research and analyze benchmarking data to identify new market opportunities and target audiences.Support marketing budget analysis and forecasting, making recommendations based on insights.Identify, evaluate, and implement new tools and technologies to enhance marketing tracking and reporting capabilities.Collaborate with cross-functional teams to integrate marketing data into broader company data structures.Guide third-party agencies on reporting standards, structure, and formats, as needed.Assist with analytics implementation QA, documentation, and optimization.Collaborate with Corporate Marketing stakeholders to gather data, perform analysis, synthesize results, and deliver insights.Share best practices and promote cross-functional learning.Implement and maintain marketing data governance standards.Manage tag management, ensuring correct implementation and setup of tags within tracking systems.Provide data-driven recommendations to enhance marketing and customer technology efforts.POSITION SPECIFICATIONS:
Bachelor's degree in business, statistics, mathematics, social sciences, marketing, or a similar field.5-7 years of experience collecting, analyzing, and reporting on marketing data.Strong background in SQL for data manipulation and analysis.Proficiency in Google Analytics or similar web analytics platforms.In-depth understanding of digital marketing campaign strategies and tactics.Proficiency in MS Excel, Access, PowerPoint, and data visualization and BI tools such as Microsoft Power BI, Tableau, Google Data Studio, etc.Experience with Python, or similar tools preferred.Experience in financial services and lending industry preferred.Strong project management skills with the ability to handle multiple projects and keep collaboration teams on schedule.Preferred Requirements:Ability to work remotely and manage time effectively.Strong communication skills to effectively translate data insights to non-technical stakeholders.Proactive problem-solving skills with the ability to anticipate and mitigate challenges.Experience in competitive research and benchmarking analysis.EOE STATEMENT
Interested in this role You can find all the relevant information in the description below.We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
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