Lensa
Creative Director, Brand Marketing
Lensa - UT, United States
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Lensa is the leading career site for job seekers at every stage of their career. Our client, Waystar, is seeking professionals in Lehi, UT. Apply via Lensa today!
About This Position
The Creative Director, Brand Marketing, will play an integral role in shaping and executing Waystar’s brand vision. Reporting to the SVP, Brand Marketing, this leader will oversee the development and execution of creative strategies that enhance brand perception, amplify awareness, and elevate client and team member engagement. This person will lead a talented team of designers, providing strategic direction and fostering an environment of creativity and collaboration.
The ideal candidate will be a strategic thinker and hands-on leader, ready to guide Waystar’s creative direction while diving into the details to deliver impactful results.
What You'll Do
Brand Strategy & Leadership
- Shape and advance Waystar’s brand strategy, ensuring alignment with business objectives and marketing goals.
- Develop scalable creative frameworks and campaigns that elevate Waystar’s presence across all markets.
- Serve as a steward of Waystar’s brand guidelines, visual identity, and tone of voice to maintain consistency across all touchpoints.
- Lead the conceptualization and execution of high-profile campaigns, including national media, digital advertising, social media, and investor marketing.
- Oversee the design and production of branded assets for client, market, and team member engagement.
- Collaborate with cross-functional teams to ensure creative deliverables align with business needs and brand standards.
- Build, inspire, and mentor a high-performing team of designers, fostering a culture of innovation, collaboration, and continuous growth.
- Provide clear direction, constructive feedback, and support to ensure excellence in creative output.
- Partners with internal teams across brand strategy, pipeline activation, client experience, and team engagement to deliver cohesive marketing solutions.
- Act as a creative consultant to leadership and stakeholders, ensuring projects are impactful and aligned with Waystar’s brand vision.
- Bachelor’s degree in graphic design, marketing, communications, or a related field.
- 10+ years in creative leadership roles, with a proven track record in brand marketing, creative direction, and team management
- Strong ability to balance strategic thinking with hands-on creative execution.
- Expertise in visual storytelling, branding, and campaign development.
- Proficiency in design software (Adobe Creative Suite) and familiarity with emerging creative technologies.
- Exceptional leadership, project management, and communication skills
- Visionary thinker who thrives in a fast-paced environment.
- Collaborative leader who can build relationships across teams and functions.
- Detail-oriented with a passion for delivering exceptional creative work.
Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.
Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.
Waystar products have won multiple Best in KLAS or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar (https://twitter.com/Waystar) on Twitter.
WAYSTAR PERKS
- Competitive total rewards (base salary + bonus, if applicable)
- Customizable benefits package (3 medical plans with Health Saving Account company match)
- We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays
- Paid parental leave (including maternity + paternity leave)
- Education assistance opportunities and free LinkedIn Learning access
- Free mental health and family planning programs, including adoption assistance and fertility support
- 401(K) program with company match
- Pet insurance
- Employee resource groups
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Job Category: Marketing
Job Type: Full time
Req ID: R2464
Seniority level
Seniority level
Director
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
IT Services and IT Consulting
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