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Rock ' Em Socks is the World's Largest Sock Store, with designs created and produced daily in Orlando, Florida. With over 10,000 designs to choose from, there's a "Sock for Every Story". Rock 'Em cut through the industry to turn a long-forgotten item of your wardrobe into a bold statement on your feet.

As an e-commerce sock company operating in a digital world cluttered with repetitiveness, we stand out with creative product, innovative operational processes, and USA based manufacturing for just-in-time projects. Our fast-paced and collaborative team culture provides the inspirational spark needed to do something truly unique. 

Our reputation as a Brandufacturer (hybrid sock brand & manufacturer) has afforded us the opportunity to call the biggest names in sports and entertainment our partners. Rock ‘Em is the official go-to sock brand for over 250+ NCAA Universities, NFL, NBA, NHL, Disney, Marvel, Star Wars, Nickelodeon, Warner Brothers, WWE and many more.

As our Social Media Coordinator, your primary directive is to consistently interact with our community through outreach to drive engagement.

• Put the brand first and navigate social media, seeking ways to interact and engage in relevant conversations.

• Everyday is a grind of liking, commenting, following, DMing, favoriting, and quote posting anything and everything that is going to put Rock ‘Em on someone’s mind.

• Network with other media outlets in our industry (fan accounts, former athletes, television personalities) to leverage growth strategies such as co-marketing, contests, giveaways, organic advertisements and more

• Do you watch sports every weekend and want to call it work? Provide some color commentary on X for a huge upset, get on IG to follow and DM the athlete that just hit the buzzer beater to offer them some custom merch, or just drop a comment on @SportCenter’s newest post and get 5,000 likes on it.

Develop the Rock ‘Em community to drive meaningful interactions and engagement that build an emotional connection to our brand. Take full control of our existing social channels, working with our in-house creative team to share rich content. Thrive in a fast paced environment? You're in luck. Speed is the name of the game…at Rock ‘Em we’re always First on Foot.

Responsibilities:

• Utilize social media channels to interact and engage with our community

• Daily outreach and interaction with partners or potential partners

• Oversee database of athlete / influencer information as CRM tool

• Project manage athlete/influencer requests for product seeding

• Participate in daily content meeting

• Assist in content creation and development

• Execute on overarching strategy and story

• Build an engaged and interested audience

• DOMINATE and stake our claim in the NCAA/Collegiate and pro sports market

• Make Rock ‘Em show up EVERYWHERE and ANYWHERE people are talking

• Analyze platform growth, determine strengths and weaknesses, define most appropriate metrics to determine channel success

• React quickly to emerging trends in content and culture (memes, hot market)

• Work directly with Marketing team to determine priority for the day

• Win the Day

Experience

• If you can talk the talk in sports, and you know how to navigate social channels (TikTok, Instagram, X, Snapchat, YouTube, and more), this is the job for you

• Prior experience in social media marketing a major plus

• Prior influencer marketing and relationship management experience a major plus

• Experience in content creation is a plus (from CapCut on iPhone to professional skills using Adobe Creative Suite)

Skills

• MUST KNOW SPORTS

• MUST USE SOCIAL MEDIA DAILY

• Outgoing personality ranging from humorous to serious

• Content creation

• Timely & Aware

• Creative

• Organized

• Trustworthy

• Aware of current events  

Benefits

• Fun/friendly/creative working environment with fellow enthusiastic co-workers

• Health Insurance

• 401k Matching

• Paid time off

• Work with professional athletes and sports brands

• Free socks

Rock ‘Em is a creative sock company with a lot of moving parts. We want to attract the best candidates who are willing to embody and further shape the voice of Rock ‘Em to share our message across the world. We are deeply invested in growing your skills with marketing. We look forward to working with the best of the best.