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Creative Strategist (Performance Marketing)

Creative Strategist (Performance Marketing)

DigiCom is a NYC-based digital marketing agency focused on helping e-commerce brands accelerate growth through data-driven strategy and high-impact creative. We operate as a high-touch partner and marketing consultancy, supporting some of the fastest-growing D2C brands across their customer acquisition efforts.

We don’t settle for “good enough.” Every decision we make is backed by data, industry trends, and our experience scaling venture-backed brands. And we bring our clients along for the ride, explaining the "why" behind every move.

About the Role

We’re hiring our first-ever Creative Strategist to build and own the creative strategy function at DigiCom. This is a unique opportunity to create the playbook, define creative testing processes, and drive the creative vision that helps our clients grow.

You’ll be a key player in the intersection of creative, strategy, and performance marketing—using data to fuel concepts, messaging, and content that actually sells. If you’re someone who lives and breathes paid social ads and has a knack for connecting creative ideas to real results, this role is for you.

What You’ll Do

• Develop conceptually rich, performance-driven creative strategies for paid social, display, native, and video ads.
• Lead creative strategy across various client accounts—from audience insights to creative briefs to post-launch analysis.
• Craft creative testing roadmaps to validate hooks, messaging angles, and formats.

Creative Briefing & Development

• Serve as the key liaison between our media buying/strategy teams and our creative teams.
• Write and deliver clear, actionable, performance-driven creative briefs that translate data insights into creative direction.
• Guide designers and video editors to execute creative that aligns with strategy and brand standards.

Creative Development & Optimization

• Write UGC and influencer scripts, headlines, ad copy, and creative briefs.
• Review and provide actionable feedback on content.
• Analyze creative performance data to inform iterations and optimizations.

Process Building & Leadership

• Build the creative strategy process from scratch—standardizing workflows that can scale across accounts.
• Collaborate closely with media buyers, designers, copywriters, and clients.
• Identify best practices and frameworks for creative that converts.
• Partner with clients to translate brand goals into creative outcomes.
• Present strategy, performance insights, and recommendations directly to clients and internal stakeholders.

What We're Looking For

• 2-4 years experience in performance marketing creative strategy, ideally within an agency or fast-paced D2C environment.
• Deep knowledge of Meta and TikTok ad platforms.
• A test & learn mindset—you’re always hypothesizing, testing, and optimizing.
• Solid copywriting skills and an understanding of the video production process.
• Analytical chops: you can read a performance report and turn insights into actionable creative ideas.
• Strong communication skills—written, verbal, and visual.
• Detail-oriented, organized, and capable of managing multiple projects.
• A keen eye for design and storytelling that sells.
• Bonus: Experience crafting UGC strategies or influencer-led campaigns.

What It’s Like Working Here

• We value experimentation and creative thinking as much as data.
• You’ll have direct exposure to clients and leadership.
• We encourage proactive ideas—if you can back it with insights, we'll test it.
• We collaborate smart, work hard, and celebrate wins together.

Why Work With Us

• Hybrid role based in NYC (typically 1-2X/month in office)
• Significant growth opportunity, including the chance to build your own team
• Paid holidays and sick leave
• Flexible PTO policy
• A work culture based on trust, autonomy, and growth

Salary range: $65,000 - $70,000 per year.

If you’re a creative thinker with a strategic mind and a passion for performance marketing, we want to hear from you.

DigiCom is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

Referrals increase your chances of interviewing at DigiCom (Digital Commerce Corporation) by 2x

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