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Senior Vice President of Talent at SBH Plus

Creative/Brand Marketing Director

Hybrid role, office located in Long Island City, NY

We are seeking a dynamic and strategic Marketing Director to lead our marketing efforts across multiple channels. Reporting directly to the co-founders, the Marketing Director will be instrumental in shaping and executing our brand's marketing strategies. This role will oversee key teams including Content, Social Media, Influencer & Community Marketing, and Marketing Project Management, while collaborating closely with Creative, Digital, and Retail teams.

Key Responsibilities:

• Develop strategic brand and seasonal marketing strategies in collaboration with co-founders, ensuring a holistic 360 approach from planning through execution.
• Manage marketing strategy and storytelling across all platforms in partnership with the Digital team to drive brand awareness, customer acquisition, and retention.
• Proven track record of successful campaign execution from ideation to launch.
• Collaborate with the Retail team to execute retail store events and product launches, developing programs that promote core products effectively.
• Create and oversee the marketing budget, managing expenses for events, influencer engagements, etc., and ensuring adherence to financial constraints.
• Lead social media marketing efforts, staying abreast of new and emerging platforms and trends, and oversee paid social media initiatives.
• Direct the Influencer & PR strategies to enhance brand awareness, engagement, and conversion through effective strategies.
• Support social content and channel management strategies to ensure consistent and compelling brand presence.
• Cultivate strategic sponsorships and partnerships to support brand events.
• Foster the professional and personal development of the Marketing and Brand team through goal setting, coaching, and career development initiatives.
• Drive innovation and evolution of the brand through continuous ideation and market insights.
• Focus on branding and packaging, emails; Role entails creative work with Associate Art Director and someone who can own creative email and concepting to ensure on deadline and budget.
• Help lead the search for a new PR agency or in-house person.
• Prior experience in helping guide and direct/strategy for Digital Marketing, and work with Roni and the team on digital marketing.
• Marketing team reports into this person: (4 or 5 people-Social Media Manager, lead graphic designer, assistant graphic designer, Marketing/ecom intern, maybe Associate Director reporting in).
• Creating and executing store events and activations with retail partners and for the brick-and-mortar store.
• VP of Ecom working quite closely with this person.
• Emails and the Branding is the largest part of the role.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years in a leadership or managerial role.
• Proven track record of developing and executing successful marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
• Strong leadership and management skills with a demonstrated ability to inspire and motivate teams.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Strategic thinker with strong analytical and problem-solving abilities, leveraging data to optimize performance.
• Creative mindset with a passion for innovation and continuous improvement.
• Proficiency in marketing technology platforms, analytics tools, and digital marketing channels.
• Detail-oriented with a focus on business goals and deadlines in a fast-paced environment.

Salary: $130,000 + Bonus

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Staffing and Recruiting

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