Marketing Manager of Dining Products
365 Retail Markets - Troy, Michigan, United States, 48083Work at 365 Retail Markets
Overview
- Apply
Overview
Objectives of this Role
• Develop and implement a strategic marketing plan in the dining industry and various marketing initiatives; assist in tactical execution as needed
• Lead strategies to build demand generation
• Oversee overall lead generation efforts for inbound and outbound strategies
• Plan and execute lead nurturing activities for the customer journey from lead generation through close
• Support any direct reports (TBD), facilitate their growth, and motivate them to excel
• Know, develop, deploy, and maintain Persona-based marketing efforts
• Conduct competitor analysis to inform strategies
• Oversee and develop website content and work with team to create supporting collateral
• Engage in HubSpot database management, create workflows as agreed upon by marketing team, and deploy workflow cadences within HubSpot.
• Identify appropriate tradeshows and events and create plans to maximize any return on investment; manage associated benefits
• Oversee social media channels and deploy creative content for LinkedIn, Facebook, and related social media platforms
• Deliver clear direction to graphics team for support as needed
• Support the maintenance and development of internal tools, including, but not limited to, HubSpot, Zerobounce, JustCall, SurveyMonkey, WordPress, etc.
• Develop content for supporting sales collateral and work with design team to create
• Help with Market research, forecasting, analytics, and reporting
Daily and Monthly Responsibilities
• Create the marketing plan and strategy, lead the efforts to implement the plan
• Communicate openly and proactively with the Director of Marketing on progress, results, roadblocks and future planning initiatives
• Motivate marketing team members to produce efficiently and effectively while meeting established timelines by communicating needs in advance with clear guidance, and managing project timelines
• Oversee tradeshow identification and planning, and work with event support resources on execution
• Oversee social media channels and work with internal resources on execution
• Oversee communication strategies, messaging, and content
• Identify and communicate needed budget and expected spend for various initiatives. Proactively communicate any expected overages or unexpected expenses
• Communicate campaign objectives, timelines, and deliverables to the sales team, and provide supporting resources for sales
• Assume other duties as assigned by management
Requirements
• Bachelor's degree in marketing, advertising, or communications
• Past work experience as a marketing manager or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Excellent writing, communication, and presentation skills
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Familiarity with HubSpot content management system (CMS) and customer relationship management (CRM) tool.
• Working knowledge of HTML and design and email software
• Experience working with budgets and forecasting
• Preference given to candidates able to work in-office/hybrid in Troy, MI or San Antonio, TX