Product Manager, Ads Creative
TikTok - San Jose, California, United States, 95123Work at TikTok
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Overview
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TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
ResponsibilitiesDevelop and execute the product strategy for TikTok Ads Creative & Ecosystem, including identifying key market opportunities, setting product roadmaps, and delivering against ambitious revenue targets.Work as the product manager for TikTok Creative Challenge, own product strategy and roadmap, prioritize, align and deliver on clear product goals and success metrics.Define TikTok's role and strategy in advertising creative ecosystem, delivery product enhancement and innovation that maximize long term growth of TikTok advertising creative ecosystem.Develop in-depth understanding of demand (advertiser) and supply (creative production supplier) for advertising creatives, identify and execute the product improvement to drive adoption and retention from both sides.Drive execution through working directly with engineering, design, QA, data science, operations, marketing, sales and other cross-functional teams.Educate and influence both internal leadership and external stakeholders on TikTok's ads creative and ecosystem strategy.
QualificationsMinimum 3+ years of product management experience, building products/tools related to performance advertising.Bachelor's degree in Computer Science, Engineering, Business, or a related field.Deep understanding of the advertising landscape and the needs of advertisers, including experience with creative development, media buying, and ad optimization.Strong experience with the TikTok ecosystem, including the TikTok app, its related products, and its user community.Excellent analytical skills, with the ability to use data to inform product decisions and drive continuous improvement.Strong cross-functional collaboration skills, with the ability to work effectively with engineering, design, data science, and business development teams.Excellent communication skills, with the ability to clearly articulate complex product concepts to both technical and non-technical stakeholders.Experience with multi-project management and execution in a cross-functional environment.Strong documentation, presentation, and communication skills, particularly implemented in a cross-functional and global role.Self-starter who can manage large cross-functional stakeholders in a fast-paced, dynamic environment.
Job Information:Compensation Description (annually): The base salary range for this position in the selected city is $149000 - $246000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life.
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