Marketing Specialist
Yami - Brea, California, United States, 92821![Yami](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Yami
Overview
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Overview
Analyze demographic data on a local, regional, and national level;Analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the company's website;Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts;Analyze online marketing strategies and compare them with those of the company's competitors;Analyze current industry trends and marketing methods (including search engine optimization, content marketing, social media marketing and email marketing);Analyze sales performance of discounted products;Evaluate marketing analysis plans;Evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.;Work with Market Research Analysts to evaluate effectiveness of marketing, advertising, and other strategies;Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys and Email Surveys);
Planning and Preparing Marketing Campaigns-
Design website marketing campaigns, especially Western and Eastern holiday marketing campaigns with different themes and leading products;Design social media marketing campaigns (Platforms including Facebook, Instagram, Twitter, ChineseinLA, and social networking apps like WeChat and Line);Design tradeshow marketing campaigns (also including local events and fairs for Asian communities);Design and manage day-to-day email marketing campaigns, periodic newsletters and other event materials used in various marketing campaigns;Coordinate and manage marketing campaigns from design, create to completion of all marketing production related efforts;Ensure that all marketing materials adhere to brand guidelines, expectations, and budgets;Collaborate with Market Research Analysts to develop and execute marketing campaigns;Evaluate and target local competition and recommend strategies to drive customer acquisition and retention;Negotiate and collaborate with vendors and/or partners executing strategic campaigns;Collaborate with other departments to oversee advertising tasks;
Reporting Marketing Development and Support-
Collaborate with Marketing Team to prepare reports on data analysis;Prepare reports on new product marketing strategies and/or campaign plans;Prepare different reports of findings and present results to management
Requirements:
Other major(s) and/or fields(s) of study required: marketing, market research, e-commerce, business analytics, communication, telecommunication, or relatedanalytical skills;critical-thinking skills;technical skills (utilize marketing tools to deliver and track campaign components)software/programs: Microsoft suite, google analytics, search engine optimization and search engine marketing, email, and social media, and SQL.
Benefits & Compensation:• 401(k) matching• Health insurance• Vision insurance• Paid time off (PTO): vacation, sick, and holidays• Coffee and Snack• On-site gym and game rooms• Employee Discount• 65K-85K