DIRECTOR, DIGITAL MARKETING (CHICO'S)
Chico's FAS, Inc. - Fort Myers, Florida, United States, 33916![Chico's FAS, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Chico's FAS, Inc.
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Overview
POSITION OBJECTIVE:This position is responsible for leading and executing paid digital marketing strategies, promotional plans, campaigns, and the creative development process for Chico’s.
FUNCTIONAL RESPONSIBILITIES:Leads the implementation of the digital marketing strategies and plans/roadmap for the brand to continually optimize and enhance the brand’s promotional programs.Partners with marketing leadership for the strategic oversight of the digital marketing roadmap including vendor selection, systems recommendations, management, and testing.Defines strategies and tactics by digital marketing channel including social, affiliates, display, and paid search marketing.Maintains a thorough understanding of current and emerging trends in digital marketing, mobile marketing, technology, and e-commerce.Partners with brand marketing on identifying key sales and brand priorities to support across paid media.Leads digital marketing campaigns across multiple platforms including search engines and media publishers to ensure acquisition and conversion goals are met.Works with creative partners to establish tone and messaging that communicates the desired message.Drives testing, reporting, optimization, and analysis on channel performance to identify key levers and opportunities for improvements in order to achieve maximum ROI in each channel.Helps build marketing budget and forecast for Chico’s brand.Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.
QUALIFICATIONS:8+ years of progressive leadership experience in marketing, with specific experience in consumer-driven brand marketing and a strong understanding of digital marketing.7+ years’ experience leading, coaching, and developing teams.Must possess and show evidence of experience in the following skills: presentation skills, including effectively presenting to diverse groups; above-average writing and editing capabilities.Solid understanding of retail, e-commerce, and brand management.Experience building a category and/or brand preferred.Proactive, energetic, self-starter looking to have a significant impact on business success.Proven track record of marketing growth success.
Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
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