Content Creator - Writer
Abbott - Chicago, Illinois, United States, 60290![Abbott](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self, and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with a high employer contributionTuition reimbursement, the
Freedom 2 Save
student debt program, and
FreeU
education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The Opportunity
This position works out of our Willis Tower or Abbott Park, IL location in the PA Public Affairs division.The Content Creator/Writer is responsible for creating and curating high-quality editorial content for Abbott’s owned corporate channels — such as Abbott.com, socials and CRM (Abbott EDGE newsletters). As a critical team member, you will create relevant and engaging stories that demonstrate how the company is a health technology leader. You will help execute the team’s multi-channel communications strategy, identify storytelling opportunities based on developing trends, and optimize existing Abbott content to make it relevant for the current moment. The Content Creator/Writer works closely with the Senior Manager for content as well as the social, video and digital experts on the team and Global Marketing and External Affairs functional teams, business public affairs, external agencies, marketing and other functional groups to identify holistic storylines that show and tell the fullness of Abbott across the range of its offerings and geographies. You must be able to think strategically and quickly to provide creative ideas and share them with a broad range of internal and external contacts across the organization and help execute from concept to completion. All of this for one simple goal: breakthrough communications.What You’ll Work OnHelp Abbott enhance brand awareness of the company and its products while protecting the company’s reputation.Create stories for abbott.com and social channels, including identifying topics, interviewing experts and key opinion leaders, writing to Abbott and AP style guidelines with accuracy and precision, creating or producing photography and video or other assets, and working with publishers to post in a timely manner.Optimize content for SEO and social channels to support story visibility.Identify ongoing updates to Abbott.com site fronts and landing pages as well as brand-appropriate visual imagery. Work with Digital team and content publishers to identify improvements and ongoing updates to Abbott.com and enhance the user experience across digital channels.Produce content, both written and visual, in a timely mannerSupport monthly Abbott EDGE newsletters.Offer unique and creative thinking and ideas regularly. Help to ideate on projects and programs across the Content Team and Abbott.Assist the department head in managing and shaping department policies and procedures.Ensure proper adherence to all financial and administrative policies.Ensure programs fall within budget parameters and all paperwork is completed in an appropriate manner (invoice logging, purchase orders, statements of work, etc.).Required QualificationsEducation: Bachelor’s degree (B.A. or B.Sc.) in journalism, communications, public relations, marketing or related field.Minimum of 2-5 years of experience in the development and execution of content, writing, social media or public relationsSuperb storytelling qualitiesUnderstanding of effective writing, basic proofreading and AP stylePassion for communications, digital trends and social mediaExcellent verbal and written communication skillsHighly collaborative and team playerUser of social media and ability to turn insights into actionStrong time management, organizational skills and attention to detail* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at
www.abbott.com
, on Facebook at
www.facebook.com/Abbott
and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is$57,300.00 – $114,700.00
In specific locations, the pay range may vary from the range posted.JOB FAMILY:
Communications
DIVISION:
PA Public Affairs
LOCATION:
United States > Chicago : Willis Tower Building 233 S Wacker Dr.
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 5 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf#J-18808-Ljbffr