Marketing Manager - Brand Partnerships
iHerb - Irvine, California, United States, 92713![iHerb](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
The Marketing Manager, Brand Partnerships will play a leadership role in managing and growing iHerb’s Brand Partnership Marketing efforts. This position is instrumental in developing and maintaining iHerb’s vendor relationships and will work closely with Marketing and Merchandising teams to create and execute custom marketing strategies, campaigns, and promotions for iHerb’s top brands.
Job Expectations:
Develop, strategize, and execute co-op campaigns from ideation to post-campaign analysis
Manage initiatives and day-to-day execution by working cross-functionally with our marketing (promotions, international, influencers, social media, operations, paid etc.) and merchandising teams
Improve and increase co-op initiatives, vendor-driven marketing budgets, and the overall program
Support the Marketing team to monitor KPIs such as website traffic, top-of-funnel conversions, ad performance, and revenue from co-op campaigns
Perform analysis on key business metrics to evaluate success and identify growth opportunities
Competitive landscape/marketing plan analysis for vendors
Prepare presentations for vendor meetings and executive reviews
Oversee and facilitate team's deadlines, deliverables, and processes to ensure successful, on-time co-op campaign execution
Knowledge, Skills and Abilities:
Required:
Knowledgeable of various Marketing strategies and tactics and able to speak to the department's capabilities
Highly organized and able to manage multiple tasks and projects simultaneously with high efficiency and strong project management skills
Proven experience in negotiating with vendors and partners to achieve mutually beneficial outcomes
Strong understanding of brand development and the ability to create strategies that enhance brand presence and growth
Proficient in building out Google Slides presentations that are succinct, visually appealing, and aligned with brand guidelines; and comfortable with presenting to vendors and executives
Strong ability to perform detailed analysis of business metrics to drive informed decision-making
Excelled interpersonal and communication skills to work effectively with cross-functional teams
Comfortable performing in a very high-pressure, deadline-driven environment
Strong attention to detail and excellent proofreading abilities
Self-directed and self-motivated with the ability to work as part of a team and independently
Equipment Knowledge:
High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Experience with Asana or similar project management platforms
Experience Requirements:
Generally requires a minimum 5-7+ years of Marketing experience, preferably in Partnership Marketing, Media Planning, Paid Media/Digital Advertising, Project Management within Marketing or similar
Education Requirements:
Bachelor’s degree in Marketing or other related field or a combination of education and equivalent work experience
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