Sr. Strategic Marketing Manager
RangeWater Real Estate - Atlanta, Georgia, United States, 30383Work at RangeWater Real Estate
Overview
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Overview
At RangeWater, we look for people who show up and work together to achieve success and make positive impacts on the lives we touch and enrich the communities we serve, as people are at the heart of everything we do. As a Ranger, we encourage you to explore possibilities and solutions for your own career success story and apply the same enthusiasm to help RangeWater remain THE leader and powerful force in Multi-Family Real Estate.
Our Team Members play a pivotal role in the success of the company's performance, and we look forward to
witnessing your successful journey as a Ranger!
Culture:
Companies with a strong culture and a higher purpose perform better in the long run.
Core Values
(words to live by): People-focused, Collaboration, Integrity, Service, Results-driven, Experience-centric, and Innovation.
What's in for you?
Our leaders care about the well-being of all Rangers and recognize the importance of work-life balance. That's why we offer competitive paid time off and benefits.
PTO/Benefits:
• Two + Weeks of PTO
• Paid Holidays
• Medical, dental and vision insurance
• 401(k) Enrollment Opportunity
• Employer Paid Basic Life and Short-Term Disability
• Paid Parental Leave for Birthing and Non-Birthing Parents (after 6 months)
• Potential opportunity for savings in rent (property and ownership specific)
• Cell Phone Allowance
• And more!
Job Description
What does this role entail?
The Sr. Strategic Marketing Manager is responsible for assisting the Strategic Marketing Director and Sr. Director of Marketing with the overall marketing performance of each asset including expense control, lead and lease allocation, search optimization and social media presence. Communicates consistently and effectively with ownership, Regional Manager and above positions to analyze and define marketing strategies.
Essential Roles You Will Play:Works closely with clients and Creative Team to craft and approve start-up marketing budget(s) for new developments and anticipated acquisitions. Long term plan to oversee at least one junior team member.Consults with community staff on how to properly implement, track and troubleshoot neighborhood outreach efforts.Supports marketing initiatives at the community level by reinforcing marketing calls, coordinating training for new resources/rollouts and consults with staff as needed.Establishes Multiple Listing Service "MLS" listings where licensed, and ensures in unlicensed states that they are listed by third party groups where approved.Must be able to meet predictable attendance and punctuality expectations and physical demands of the position complying with RangeWater's policies and performance expectations.Provides support to the Regional Managers and property staff through coaching, training and monitoring of the marketing initiatives to help drive property performance in accordance with the marketing and media plans.Available to attend and participate in presentations to prospective owners/clients to secure management agreements by preparing proposed marketing and advertising plans, developing reports that highlight RangeWater's marketing success, and meeting with clients and owners to discuss short- and long-range marketing plans.Monitors community marketing initiatives in accordance with the strategic plan and adjusts based on specific needs and goals to maximize traffic.Analyzes data and analytics from all advertising sources and systems and apply this data to each community's marketing needs.Stays abreast about current market and competitor conditions that may impact the community's occupancy and sales results, develops and implements short- and long-term marketing plans and goals to sustain occupancy, and follows the property's established policies related to concessions, specials, and other programs to boost occupancy.Brings about innovative ideas and incorporates non-industry trends to continue pushing the department and company forward.Continually researches and make recommendations on new opportunities and marketing channels in the local market.
Work Hours and Work Environment:
Schedule: 40 hours in a regular work week.
Hours of Operation:
Monday through Friday: 8am - 5pm
Essential Requirements:
Strategic Marketing Managers must be available to work on weekends when scheduled. Must be able to perform the essential job functions unaccompanied.
Qualifications Summary:
To perform this job successfully, the requirements listed below are representative of the knowledge, skills, and/or abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.
Education and Experience:
Education: High School Diploma or GED Equivalent
Experience Preferred: At least four years' experience in real estate marketing. Experience reviewing marketing plans and overseeing the execution and assessment. Must have strong critical thinking skills, with an affinity to solving problems and quantifying results. Candidate must have proven track record of providing high quality support.
Computer Skills: Demonstrated proficiency in word processing, property management applications, and spreadsheet management programs in order to complete required reports and employment documents. Strong personal computer skills, including Microsoft Word, PowerPoint and Excel; must have familiarity with Canva. Strong analytical skills with a deep knowledge of and mastery of Excel and/or Google Analytics, Google Ads, and SEM with a desire to learn in areas with needed development. Skilled in documenting processes.
Licenses and Certificates Requirements:
Licenses: Current Valid Driver's License
Certifications: None
Physical Requirements:
Weights Requirements: Must be able to push, pull, lift, carry, or maneuver weights up to twenty (20) pounds independently and fifty (50) pounds with assistance.
Mobility Requirements: The employee is frequently required to stand, walk, reach with hands and arms, climb, stoop, and squat. Intermittently required to sit and perform keyboard work.
Travel Requirements: Routine local travel may be required to run business-related errands including but not limited to meetings and training. Non-local travel may be required up to 30% for business-related responsibilities.
Additional Information:
RangeWater is a drug-free, harassment free workplace, and an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for all employees. Qualified applicants will be considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, disability, or veteran status.
Rangewater is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.