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Senior Digital Marketing Specialist
NorthPoint Search Group - Atlanta, Georgia, United States, 30383 2 days ago
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Go to next pageNorthPoint Search Group - Atlanta, Georgia, United States, 30383
Work at NorthPoint Search Group
Top client is looking for a
Senior Digital Marketing Specialist
with 3 years of experience, huge bonus if prior experience in the B2B SaaS or media/adtech space. You will be responsible for crafting and executing multi-channel campaigns to engage buyers at every stage of their journey and tracking and reporting on the success of these campaigns. You will work with our Demand Generation Manager, Content Marketing Manager and VP of Marketing to generate high-quality leads that turn into customers while ensuring we leverage best and scalable practices in achieving great results.Responsibilities:
Design a comprehensive marketing strategy that drives results across email marketing, PPC and virtual event activations.Own email marketing calendar, work with Demand Generation and Content Marketing Manager to leverage existing content and marketing assets into email copy that delivers conversions.Oversee and lead campaigns to build out a strategy for hitting 2021 growth plans.Minimum Requirements:
Bachelor's Degree required.3-5 years B2B digital marketing experience, SaaS or Media/Martech preferred.Demonstrable experience leveraging modern marketing tenets to build a multi-channel demand generation engine.Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel.Experience with marketing automation tools (Hubspot preferred) and customer relationship management tools (Salesforce preferred).
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Senior Digital Marketing Specialist