Digital Content Specialist Job at Lee Health in Orlando
Lee Health - Orlando, FL, United States, 32885
Work at Lee Health
Overview
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Overview
Location:
Lee Health Corporate Center - 4211 Metro Parkway, Fort Myers, FL 33916
Department:
Marketing Communications
Work Type:
Full Time
Shift:
8:00 AM - 4:30 PM
Pay Rate:
$22.78 - $29.62 per hour
Opportunity to work remote
Summary
This role involves working closely with team members in the Marketing and Brand Management Department, as well as physicians and staff across the health system, to develop diverse content (written, video, photography, graphics). The goal is to create informative and persuasive content that encourages visitors to return to Lee Health branded websites. Responsibilities include researching, creating, delivering, and optimizing content to enhance the patient experience and promote growth. The role requires developing and executing a content strategy that ensures the right content reaches the right audience through appropriate channels to achieve desired results.
Requirements
Educational Requirements
- Associate's degree from an accredited institution in Marketing, Communications, Journalism, Library, Information Science, or a related field is required.
- Bachelor's degree is preferred.
Experience Requirements
- Minimum of 3 years experience in developing content for multiple channels.
- Experience with content management systems (CMS) such as WordPress is preferred.
- Familiarity with Google Analytics and other tracking systems is preferred.
Licensure and Certification Requirements
Must be located in Fort Myers, FL. Specific licenses or certifications are not listed as required or preferred.
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