Graphics and Website Administrator
North Little Rock School District - Benton, Arkansas, United States, 72019![North Little Rock School District](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at North Little Rock School District
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Overview
Position Title:
Graphics and Website Administrator
Reports To:
Communications Coordinator
FLSA Status:
Exempt
Classification:
District
Amount of Travel:
Minimal
Job Status:
Full-Time
Level:
District Administration
Work Schedule:
245 days
Date Created:
August 2024
Salary Range:
$ 33,423.50 to $ 52,241.60
Position Summary:
The North Little Rock School District (NLRSD) is seeking exceptional applications for the newly reorganized position of Graphics and Website Specialist. Under the direction of the Communications Coordinator, this professional will be responsible for supporting the District's ongoing effort to promote itself, its respective schools, and to engage stakeholders with accurate and timely information. This professional will use their skills to create aesthetically pleasing graphics, newsletters, reports, brochures, and other deliverables that positively showcase the district and its offerings. This individual will also oversee and manage the district's website and each campus' website to ensure it contains timely, relevant information. Additionally, the Graphics and Website Specialist will assist in the writing of news releases, letters, website copy, newsletters, executive messages, and reports that will be shared with internal and external audiences.
Essential Functions:
The following duties are representative of performance expectations. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The responsibilities of the Graphics and Website Specialist will include, but are not limited to the following:Creates a comprehensive website, which promotes the district's goals and messages, increases visibility, and delivers district information to internal and external stakeholdersPlans, develops, tests, edits, maintains, and controls content, look and flow of the North Little Rock School District website and school-level sites, including content, look and flowWorks with Apptegy, the District's contracted web host/developer, regarding technical aspects of the district's website and individual schools' sitesMeets with internal and external customers as appropriate to evaluate and modify the district website and clarify goals for new web pagesDesign images, banners, bullets, charts, maps, infographics, etc. to enhance the clarity and appearance of the district website and school-level sitesHelps train district staff regarding making updates, etc. to websitesEvaluates the traffic patterns of websitesUpdates and expands information on the websites to attract repeat users.Keeps abreast of current emerging technologies and professional trends related to websites, electronic communications, and social media and disseminates information to appropriate employeesAssists with special promotions, communications issues, and events including community meetings, special events, dedications, banquets, celebrations, etc.Ensure all communications and advertising is on brand according to brand guidelines and style guide - within the district as well as third-party vendors.Assist in strategy development and post analysis on marketing and advertising campaigns.Maintain a current understanding of computer technology, website construction/usage, and electronic publishing.Maintain familiarity with Adobe Creative Suite and programming languages such as PHP, HTML, and CSS.Maintain brand guidelines for the district and schools; refresh these guidelines as needed so as to keep up with market trends.Other duties as assignedCompetencies:
Ability to accept responsibility and account for his/her actions.Ability to communicate effectively with others using spoken word and text.Ability to utilize the available time to organize and complete work within given deadlines.Ability to make decisions or take actions to solve a problem or reach a goal.Ability to complete assigned tasks under stressful situations.Ability to make critical decisions while following district procedures and protocols.Ability to be truthful and be seen as credible in the workplace.Position Qualifications
Bachelor's degree (or equivalent experience of at least 3 years) in journalism, English, graphic design, mass communication, public relations, or related field with major coursework in web development, digital marketing, or any combination of experience and training which will provide the required knowledge, skills and abilities.Strong graphic design and layout skills that include proficiency in Adobe Creative Cloud, Google, and other digital programsExcellent interpersonal, oral, and written communication skills, including writing, editing, and proofreadingAbility to work as part of a teamExcellent customer service skills in working with students, families, staff, administrators, and the publicBilingual in Spanish preferredStrong project management and organizational skillsAbility to initiate, multitask, and complete multiple projects in a fast-paced setting and on deadlineAbility to work independently and exercise independent judgment and discretionInnovative thinkerInterviewing skillsAvailability to work weekends and evenings as needed, including access to reliable transportationPHYSICAL DEMANDS
Physical Demands
Lift/CarryStand: F (Frequently)Walk: F (Frequently)Sit: F (Frequently)Handling / Fingering: F (Frequently)Reach Outward: O (Occasionally)Reach Above Shoulder: O (Occasionally)Climb: O (Occasionally)Crawl: O (Occasionally)Squat or Kneel: O (Occasionally)Bend: O (Occasionally)10 lbs or less: F (Frequently)11-20 lbs: O (Occasionally)21-50 lbs: O (Occasionally)51-100 lbs: O (Occasionally)Over 100 lbs: N (Not Applicable)Push/Pull12 lbs or less: O (Occasionally)13-25 lbs: O (Occasionally)26-40 lbs: O (Occasionally)41-100 lbs: O (Occasionally)Other Physical Requirements
Vision (Near, Color, Peripheral, Depth Perception)Sense of Sound (Ability to converse successfully with coworkers, students, Board of Education, patrons, and staff.)
WORK ENVIRONMENT
Work is primarily conducted in an office or school setting. Prolonged stationary work and attention to desk or computer tasks are required. This position is cognitively demanding and requires especially well-developed professional social skills and communication skills. Movement in and about schools and office buildings/grounds is a frequent requirement and the ability to carry or lift items 75 lbs. or less. Some work after hours may be required.
The NLRSD Human Resources Office has reviewed this job description with the Superintendent in an effort to ensure that the essential functions and basic duties have been included. The information contained in this job description is for compliance with the Americans with Disabilities Act (ADA) and is not an exhaustive list of the duties performed by this position. Additional duties are performed by the individual currently holding this position and additional duties may be assigned. This job description is intended to provide guidelines for job expectations, as well as determine the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisor(s) as deemed appropriate. This document does not represent a contract of employment, and the NLRSD reserves the right to change this job description, to add or delete tasks for the employee to perform, as the North Little Rock School District may deem appropriate.