Johnson Controls
Digital Marketing Manager - Personalization and Web Leads
Johnson Controls - Chicago, Illinois, United States, 60290
Work at Johnson Controls
Overview
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Overview
Build your best future with the Johnson Controls team
As a global leader in smart, healthy, and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places, and the planet. Join a winning team that enables you to build your best future! Our teams support a multitude of industries across the globe. You will have opportunities to develop through meaningful work projects and learning experiences. We focus on supporting our employees' physical, financial, and emotional wellbeing, fostering an empowering company culture where your voice and ideas are valued. Your next great opportunity is just a few clicks away!
What we offer:
Competitive salary and bonus plan
Paid vacation, holidays, and sick time
Comprehensive benefits including 401K, medical, dental, and vision care
On-the-job and cross-training opportunities
Collaborative and encouraging team environment
Commitment to safety through our Zero Harm policy
What you will do: Develop and implement content and personalization strategies to generate high-quality leads and drive revenue. This includes managing the full lifecycle of tailored experiences from ideation to creation, delivery, measurement, and optimization. You will create experiences that meet customers where they are in the buying journey and connect them to the right destination, such as website content, inside sales, or marketing automation campaigns. This role leverages data and analytics to monitor performance, report insights, and optimize digital strategies for maximum results. You will establish a measurement operating model across channels like websites, social media, chatbots, and paid media, integrating innovative technology and data-driven insights to enhance JCI's online presence and customer experience. How you will do it: Collaborate with cross-functional teams to develop personalization campaigns.
Plan, implement, and monitor campaigns across Johnson Controls’ channels.
Oversee web lead routing, updating flows to ensure inquiries are efficiently directed.
Analyze visitor behavior using tools like GA4, SEMrush, Hotjar, and techniques such as A/B testing to provide actionable insights.
Share learnings and results with the global marketing team to elevate digital marketing efforts.
Manage vendor partners involved in design, user experience, content creation, SEO, and analytics.
Create detailed project plans including milestones, risks, and dependencies, with regular reporting.
Monitor project progress to ensure goals, schedules, and benefits are achieved.
Develop a measurement operating model for executive dashboards to report project status to leadership.
Ensure projects are organized and executed according to Johnson Controls’ standards.
Deliver projects on schedule, within budget, and according to specifications.
What we look for: Bachelor’s Degree with at least 6 years of experience managing large, global digital projects.
Ability to read HTML, CSS, XML, JavaScript, and communicate effectively with developers.
Experience with enterprise digital marketing tools like Sitecore, Eloqua, etc.
Highly organized, detail-oriented with strong planning and time management skills.
Positive attitude, growth mindset, and ability to empathize and view problems from multiple perspectives.
Proven ability to work with multiple stakeholders and manage priorities diplomatically.
Ability to think globally and adapt messaging accordingly.
Passion for leading projects and driving change.
This is a hybrid role based at our Glendale, WI office, with a preference for in-office presence 2 days per week. #LI-Hybrid Johnson Controls International plc. is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, veteran status, genetic information, sexual orientation, gender identity, disability, or other protected characteristics. For more information, visit our EEO policies. If you require accommodations during the application process, please visit here.
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Paid vacation, holidays, and sick time
Comprehensive benefits including 401K, medical, dental, and vision care
On-the-job and cross-training opportunities
Collaborative and encouraging team environment
Commitment to safety through our Zero Harm policy
What you will do: Develop and implement content and personalization strategies to generate high-quality leads and drive revenue. This includes managing the full lifecycle of tailored experiences from ideation to creation, delivery, measurement, and optimization. You will create experiences that meet customers where they are in the buying journey and connect them to the right destination, such as website content, inside sales, or marketing automation campaigns. This role leverages data and analytics to monitor performance, report insights, and optimize digital strategies for maximum results. You will establish a measurement operating model across channels like websites, social media, chatbots, and paid media, integrating innovative technology and data-driven insights to enhance JCI's online presence and customer experience. How you will do it: Collaborate with cross-functional teams to develop personalization campaigns.
Plan, implement, and monitor campaigns across Johnson Controls’ channels.
Oversee web lead routing, updating flows to ensure inquiries are efficiently directed.
Analyze visitor behavior using tools like GA4, SEMrush, Hotjar, and techniques such as A/B testing to provide actionable insights.
Share learnings and results with the global marketing team to elevate digital marketing efforts.
Manage vendor partners involved in design, user experience, content creation, SEO, and analytics.
Create detailed project plans including milestones, risks, and dependencies, with regular reporting.
Monitor project progress to ensure goals, schedules, and benefits are achieved.
Develop a measurement operating model for executive dashboards to report project status to leadership.
Ensure projects are organized and executed according to Johnson Controls’ standards.
Deliver projects on schedule, within budget, and according to specifications.
What we look for: Bachelor’s Degree with at least 6 years of experience managing large, global digital projects.
Ability to read HTML, CSS, XML, JavaScript, and communicate effectively with developers.
Experience with enterprise digital marketing tools like Sitecore, Eloqua, etc.
Highly organized, detail-oriented with strong planning and time management skills.
Positive attitude, growth mindset, and ability to empathize and view problems from multiple perspectives.
Proven ability to work with multiple stakeholders and manage priorities diplomatically.
Ability to think globally and adapt messaging accordingly.
Passion for leading projects and driving change.
This is a hybrid role based at our Glendale, WI office, with a preference for in-office presence 2 days per week. #LI-Hybrid Johnson Controls International plc. is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, veteran status, genetic information, sexual orientation, gender identity, disability, or other protected characteristics. For more information, visit our EEO policies. If you require accommodations during the application process, please visit here.
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