Director, Brand and Content Marketing
Hygiena LLC - Camarillo, California, United States, 93012Work at Hygiena LLC
Overview
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Overview
We are seeking an experienced and visionary Director of Brand and Content Marketing Manager to lead our brand strategy and content marketing efforts. This role is critical in driving brand awareness, engagement, and loyalty through compelling content and strategic brand initiatives, aligned with business objectives. This role will oversee the creation and distribution of compelling content across all channels to engage our target audience, build brand awareness, and drive customer acquisition and retention. The ideal candidate will be a strategic thinker, creative storyteller, and a data-driven marketer with a proven track record of building and scaling brand and content marketing programs, and intellectual property (IP) management, including trademarks.
Responsibilities
Essential functions of the job are listed below. Other responsibilities may also be assigned. Please note that the essential functions may vary depending on department size, organizational structure and/or geographic location. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.
Description of Essential Job Functions
Brand Strategy and Management:
Develop and execute comprehensive brand strategies that align with company goals and values.
Oversee brand positioning, messaging, and visual identity to ensure consistency across all channels.
Conduct market research to identify trends, insights, and opportunities to enhance brand perception.
Content Marketing Leadership:
Lead the content marketing team in creating high-quality, engaging, and relevant content for various platforms, including website, social media, blogs, email campaigns, and more.
Develop content strategies that drive traffic, engagement, and conversions.
Ensure content is optimized for SEO and aligns with overall marketing and business objectives.
Ensure all content aligns with the brand voice, tone, and messaging.
Campaign Development and Execution:
Plan and execute integrated, multi-channel marketing campaigns to promote brand awareness and drive customer acquisition and retention.
Collaborate with cross-functional teams to ensure cohesive and effective campaign execution.
Monitor and analyze campaign performance, making data-driven adjustments as needed.
Manage budgets and allocate resources efficiently.
Team Leadership and Development:
Build, mentor, and lead a high-performing brand and content, creative design marketing team.
Foster a collaborative and innovative team culture. Provide guidance and support for team members' professional growth and development.
Stakeholder Collaboration:
Work closely with product, market development, scientific affairs, sales, and customer success teams to ensure brand and content marketing efforts align with business objectives.
Collaborate with external partners, agencies, and influencers to amplify brand reach and impact.
Provide guidance and support to regional marketing teams to adapt global brand strategies to local markets.
Trademark Management and Intellectual Property (IP):
Manage the company's trademark portfolio, ensuring all trademarks are properly registered and renewed.
Work closely with the legal department and/or outside counsel to monitor and enforce the company's intellectual property rights.
Develop and implement strategies to protect and leverage the company's trademarks and other IP assets across the globe.
Performance Measurement and Reporting:
Establish and track key performance indicators (KPIs) to measure the effectiveness of brand and content marketing initiatives.
Prepare and present regular reports on key metrics and ROI to senior leadership.
Continuously refine strategies based on performance data and industry best practices.
Ensures compliance with and/or follows all organizational systems, programs, training, policies, and procedures as required and complies with relevant legal mandates. Seek guidance as necessary.
Actively support and participate in the safety program, both for self-protection and the protection of other employees, by reading and abiding by all requirements in the Safety Manual and Injury Illness Prevention Program (IIPP).
Carry out all responsibilities in an honest, ethical and professional manner.
Must be able to fulfill essential job function in a consistent state of alertness and safe manner.
May perform other related duties as required and/or assigned.
Supervisory Responsibilities
In accordance with applicable policies/procedures and local laws, may perform the following supervisory responsibilities: Interviewing, hiring orienting and training employees; planning, assigning, and directing work; coaching and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; enforcing all safety rules and ensuring safe work procedures.
Minimum Qualifications
The following are the minimum qualifications that an individual needs in order to successfully perform the duties and responsibilities of this position. Please note that the minimum qualifications may vary based upon the department size and/or geographic location.
Education/ ExperienceBachelor's degree in Bachelor's degree in Marketing, Business Administration, or a related field required. Master's degree preferred.8+ years of experience of B2B marketing, brand management and content marketing, with a proven track record of developing and executing successful brand strategies.Strong leadership and team management skills.Experience in managing trademarks and intellectual property is highly desirable.Prior work experience in related biotechnology, microbiology and/or applied science industry preferred
Skills/Abilities
Self-starter and collaborative within project teams, and successful track record working in complex global, matrix environments, including managing expectations of multiple stakeholders across business units and regionsOutstanding written and verbal communication skills are requiredExcellent interpersonal skills with the ability to build relationships at all levels locally and regionally and at many levels within an organizationMust have in-depth analytical and problem-solving skills and apply with strong business accumenAdvanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required.Proficiency in digital marketing tools, content distribution networks, and analytics platforms.Results and proactive solution driven, the ability to think critically to overcome potential business hurdles to complete tasksStrong project management skills with the ability to manage multiple projects simultaneouslyStrong creative thinking skills and the ability to generate innovative marketing ideasAbility to develop and implement long-term brand and content strategies that drive business growth.
WORKING ConditionsWill be required to work out of ordinary hours to fulfil obligations of the role to region and global stakeholdersAbility to travel up to 15% of time required, domestic and international