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Join to apply for the Digital Media Specialist (SEO) role at Forthea - Digital Marketing Agency

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Join to apply for the Digital Media Specialist (SEO) role at Forthea - Digital Marketing Agency

Company Description

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea's commitment to core values and business excellence has led to successful partnerships worldwide. Founded in 2006 in Houston, it maintains its U.S. headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies, and one of the largest advertising agencies in the area. President Christopher Pappas is recognized as one of Houston's top young business leaders.

Job Description

This role involves planning, optimizing, implementing, and analyzing natural search engine marketing activities. It is crucial for future growth, managing clients' SEO and digital marketing strategies from start to finish.

You will work closely with senior planners and account managers, playing an integral role in the company's growth. Success requires being energetic, entrepreneurial, effective, humble, and competitive.

Key Responsibilities:

1. Conduct keyword research and selection based on client needs.
2. Analyze website architecture and document necessary SEO changes.
3. Monitor SEO results and manage projects to maintain high rankings.
4. Support all SEO initiatives with reporting, analysis, and optimization recommendations.
5. Monitor campaign metrics, analyze data, and optimize click-through and conversion rates.
6. Optimize landing pages for better performance and conversions.
7. Coordinate with SEO vendor contacts.

Qualifications:

1. 1-3 years of SEO experience.
2. Excellent writing and verbal communication skills, including presentation skills.
3. Strong analytical skills to relate results to business objectives.
4. Ability to manage multiple projects, organize, prioritize, and structure workload.
5. Proficiency with search engine interfaces, analytics tools, and procedures.
6. Solid grounding in technical SEO, SEO content, or promotions/linking.

Additional Information:

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Marketing Services