Marketing Manager
Ferretti Search - New Castle, Pennsylvania, United States, 16108Work at Ferretti Search
Overview
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Overview
Responsibilities:
Develop and execute strategic marketing plans aligned with company goals.Analyze current marketing activities for improvement and implement best practices.Establish strong relationships with key stakeholders and industry influencers.Manage and allocate the marketing budget effectively for maximum ROI.Lead, mentor, and manage a high-performing marketing team.Stay updated on emerging marketing trends, technologies, and best practices.Ensure consistent brand messaging and manage the company's brand reputation.Develop and implement integrated marketing campaigns to drive revenue and brand awareness.Oversee communications, PR efforts, media placements, and advertising.Collaborate with departments for product launches and marketing strategies.Manage website design, functionality, and content.Create and oversee marketing materials, including brochures, presentations, and sales tools.Develop content for various sales channels, including digital and print.Oversee social media presence and trade show participation.Analyze market trends and customer behavior to identify growth opportunities.Adjust marketing strategies based on feedback, research, and data.Develop and execute strategies for customer acquisition and retention.Collaborate with the sales team on lead generation and nurturing programs.Requirements:
Bachelor's degree in marketing, communications, business administration, or related field (Master's preferred).10+ years of experience in strategic and tactical marketing roles.Proven track record of managing and leading a marketing team.Proficient with MS Office Suite, AI tools, and digital marketing strategies.Experience with SEO, PPC, email marketing, and social media.Familiarity with marketing automation platforms and CRM systems.Strong analytical and problem-solving skills.Ability to develop and execute marketing strategies aligned with business objectives.Excellent written and verbal communication skills.Ability to manage budgets and allocate resources effectively.Strong leadership and team management abilities.Adaptability to changing market conditions and business needs.Creative thinking and collaboration skills.
Ferretti Search is an award-winning Recruitment Firm specializing in Executive Recruiting and Staffing. Our product is people. Ferretti Search has a dedicated team of executive recruiters ready to help our clients find employment solutions that benefit them as well as match our candidates with a company that meets their job preferences and career goals. At Ferretti Search, we believe in transparency throughout the entire process in order to serve our clients and candidates better. We take pride and value our relationship with our clients and candidates.