Digital Marketing Director
Culture Kings - Costa Mesa, California, United States, 92626![Culture Kings](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Culture Kings
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Overview
:We are seeking a dynamic and experienced Marketing Director to lead our paid social and digital marketing efforts for Culture Kings. The ideal candidate will have a proven track record of driving results through strategic planning, execution, and optimization of paid social channels along with a deep understanding of digital marketing strategies. This role will be instrumental in driving growth and maximizing ROI through innovative marketing initiatives.Responsibilities:
Conduct a comprehensive audit of current paid social and digital marketing efforts, identifying strengths, weaknesses, opportunities, and threats.Develop a short-term and long-term strategic roadmap for paid social and digital marketing initiatives aligned with the company's business objectives.Implement performance tracking mechanisms and establish KPIs to measure the effectiveness and ROI of marketing campaigns.Identify and target new audience segments to expand the brand's reach and diversify customer acquisition channels.Analyze the conversion funnel from awareness to purchase and identify opportunities to streamline the customer journey, reduce friction points, and increase conversion rates at each stage.Foster a culture of creativity and innovation within the marketing team by encouraging experimentation with new ad formats, creative concepts, and messaging strategies.Develop a long-term growth strategy that prioritizes sustainability, scalability, and profitability.Develop and execute comprehensive paid social media strategies to drive traffic, engagement, and conversion across various platforms.Oversee all aspects of digital marketing including SEO, SEM, email marketing, affiliate marketing, and display advertising.Lead a team of marketing professionals, providing guidance, support, and mentorship to optimize performance and achieve departmental goals.Analyze and interpret data to identify trends, insights, and opportunities for optimization.Collaborate cross-functionally with product development, creative, and sales teams to ensure alignment of marketing strategies with overall business objectives.Stay updated on industry trends, emerging technologies, and best practices to continuously innovate and improve marketing efforts.Develop and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.Knowledge & Skill Requirements:
Proven experience in a senior marketing role, ideally as a Marketing Director or similar, with a focus on paid social and digital marketing within the e-commerce industry.Demonstrated success in developing and executing effective marketing strategies, driving measurable results, and achieving KPIs.In-depth knowledge and understanding of the e-commerce industry.Experience managing marketing budgets, allocating resources effectively, and optimizing spend.Proven leadership experience, with a track record of building and leading high-performing teams.Ability to thrive in a fast-paced and dynamic environment.Our Guiding Principles:
Outcome-focused and strategic.“Best in the world” mindset.Resourceful.Own it.1+1=11.$100,000 - $130,000 a year
The actual base hourly rate offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
At Culture Kings, we offer a package that can only be described as the best in class within the eCommerce space today!· Amazing Employee Discount Program· Company Sponsored Medical (HMO & PPO Options), Dental, & Vision Plans· Company Paid Life, Short Term Disability, Long Term Disability, & Employee Assistance Plans· 401(k) Program (100% Match Up to 5% of Pay)· Employee Stock Purchase Plan· 15 Vacation Days + 10 Sick Days + 10 Holidays· Hybrid schedule
- (3 days in office)Equal Employment Opportunity StatementCulture Kings is an equal opportunity employer. We are committed to creating a diverse and welcoming workplace.If you need assistance or accommodation during the hiring process due to a disability, please contact us at hrus@culturekings.com.CCPA Notice at Collection for California Employees and Applicants click here.Principals Only. No Agencies Please.
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