CMI Media Group
Director, Communications Planning (Audience Strategy) Job at CMI ...
CMI Media Group - Cherry Hill Township, NJ, United States
Work at CMI Media Group
Overview
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Overview
Director, Communications Planning (Audience Strategy)
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Overview
CMI Media Group is seeking a Director, Communications Planning to join our collaborative team. This role involves creating compelling narratives that resonate with healthcare audiences and deliver impactful results for clients.
Responsibilities
- Partner with Decision Sciences and Audience Intelligence teams to identify and understand target audiences.
- Develop comprehensive customer decision journeys from awareness to action.
- Uncover key insights and craft cohesive brand stories across media platforms.
- Create strategic frameworks to guide media planning and ensure alignment with overall strategy.
- Lead brainstorming sessions, foster creative thinking, and collaborate with internal and external teams.
Qualifications
- Strong interest in consumer behavior, especially within healthcare.
- Analytical skills to interpret data and develop strategies.
- Excellent communication skills, both verbal and written.
- Ability to work collaboratively in diverse teams.
- Proactive problem-solving attitude and adaptability in a fast-paced environment.
Why Join CMI Media Group?
We are a collective of over 1050 healthcare experts committed to making a difference. We offer a dynamic, supportive environment for growth and impact.
Additional Details
- Seniority level: Director
- Employment type: Full-time
- Job functions: Marketing, Public Relations, Writing/Editing
- Industry: Advertising Services