Senior Art Director, Email | SMS
Crate&Barrel - Chicago, Illinois, United States, 60290![Crate&Barrel](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Crate&Barrel
Overview
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Overview
The Senior Art Director, Email | SMS will lead the Email Creative team to deliver email campaigns that will drive engagement and concepts conversion while inspiring our customers. They will lead the design, presentation and photography concepts for creative and partners with cross-functional teams to deliver a consistent and innovative consumer-first brand presentation across channels.
This is a hybrid position that currently requires 4 days out of our Chicago, IL corporate office.
A day in the life as a Senior Art Director, Email | SMS…
Deepen customer engagement and conversion by driving the creation of innovative and engaging email, social media and other digital marketing campaigns
Lead email campaigns from inception to launch, working collaboratively across design and copy on concepts and implementation
Drive advancements in the email channel through design, functionality, process, etc.
Provide creative direction for email briefs by pulling inspiration, determining key messaging, skus lists and collaborate with Creative and Marketing to develop overall email strategy and design
Collaborate with Marketing to manage core consumer growth segments including Design Trade Program, Business Sales and New Movers for US and Canada
Work to enhance process and campaign performance to accelerate channel performance
Create and maintain consistent email templates, standards and specifications
Consistently approach design projects from a user-centered perspective
Collaborate with design leads and external teams to ensure new email journeys are produced at standards that uphold/elevate the company’s brand identity
Maintain awareness of key performance metrics and incorporate them as part of the goals of the email designs
Develop creative point of view to support channel personalization strategy, including versioning and dynamic content plans
What you’ll bring to the table…
Experience in designing specifically for email and other digital marketing channels with a complete understanding of email design best practices
An ambitious leader who brings thought leadership and high standards to the email program
Demonstrated passion for email and other digital channels while remaining current and informed on best practices and latest trends
Demonstrated ability to deliver engaging and effective creative solutions against marketing briefs and content strategies
Understand the nuances of customer segments within the email channel and personalization opportunities to maximize relevancy and engagement
Possess the ability to run effective critique of creative work
Demonstrated ability to successfully guide and move forward multiple projects at one time
Knowledge of the home competitive retail landscape
Social media savvy with an innate interest in modern culture and trends
The ability to concept and execute social media campaigns as needed
We’d love to hear from you if you have…
Must provide a link to portfolio (including password) on resume or provide PDF samples that demonstrates expertise in Email/SMS design
Bachelor’s degree
7 years of relevant experience
Experience mentoring and leading creative teams
Extensive Graphic Design experience including Photoshop, InDesign and Illustrator
Extensive knowledge and experience using the TAXI email design system or similar template building software a strong plus
Previous experience writing HTML email code
Previous experience with animation and motion graphics
Strong typography skills
#li-hybrid
Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as “the Company”. The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.