Vertical Marketing Manager
Honeywell - Houston, Texas, United States, 77246![Honeywell](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future.
That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars.
Working at Honeywell isn’t just about developing cool things. That’s why all of our employees enjoy access to dynamic career opportunities across different fields and industries.
Are you ready to help us make the future?
Honeywell Process Solutions is actively recruiting for Strategic Marketing Leader for its Discreet Automation Vertical.
We are creating, innovating, and delivering solutions fast, challenging the way things have always been done, piloting new ways for all of us to work, and expecting our successes to set new standards for our customers and for Honeywell..
This position requires an ability to effectively communicate and influence key stakeholders across the organization. In this high impact role, you will work autonomously as a senior member of our Vertical leadership team to achieve organizational objectives.
Position Responsibilities:
Support Discrete Vertical leader in driving marketing growth strategies across HPS and HON globally:
Support the Vertical Leader in establishing and communicating the STRAPs and regional growth plans and assist in following up on implementation
Support regional expansion by defining markets broadly and generating new ideas to grow with existing products/services in new markets/applications and new products/ services in existing markets/ applications
Tailor and deploy breakthrough strategies to meet local customer/market needs for regions
Develop robust business cases for Vertical:
Understanding market trends and drivers
Defining customer needs and value of meeting those needs vs. competition
Segmenting customers and focusing on target segments
Defining distinctive value propositions tailored for the region
Articulating the regional go-to-market strategy/pricing for the target segment
Driving execution of projects with clear results and contributions to the bottom line
Partnering with segment leaders to effectively implement the strategies
Position Discrete offerings globally:
Support global efforts in operationalizing competitive intelligence by acting as focal point for gathering and disseminating competitive intelligence
Execute, together with customer marketing, external and HPS hosted events in the region to generate leads and deliver strong messaging for future opportunity development
Support Vertical leader in preparation for HPS business meetings and senior leadership visits to the region
Support in driving BTI/NPD marketing excellence for your region and regionalize commercialization / launch plans
Support Vertical leader in driving the regional adoption of new business models
Enhance Marketing Excellence in the region:
Work with Vertical leader and Pole teams to ensure Sales and Marketing are closely aligned on short-term/long-term objectives (e.g. implement a Monthly Operating Review process)
Collaborate across regions to share marketing best practices, competitive and customer-specific intelligence, and enhance overall HPS competitiveness
Become the expert in the region on marketing trends and operationalize market intel by driving to business impact and actions
WE VALUE
Masters degree from an accredited university
Strong business aptitude and interest; understanding and application of basic marketing frameworks.
Experience with the implementation of new business development and marketing initiatives that lead to profitable growth
Financial acumen and business case analysis/justification development
Proven track record of successful implementation (on time and on budget) of technology or marketing programs preferred
Ability to influence multifunctional teams without a direct reporting relationship
A Highly motivated self-starter
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Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.