Marketing and Communications Specialist
University of Minnesota Twin Cities - Minneapolis, Minnesota, United States, 55400![University of Minnesota Twin Cities](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at University of Minnesota Twin Cities
Overview
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Overview
Prepares and schedules internal and external messages. Request queries for external emails.Designs email and newsletter templates. Works with stakeholders to develop new templates and refreshes existing templates as needed.Maintains email lists in collaboration with marketing and communications manager. Requests updated lists on a regular basis.Translates existing features into social media posts and develops original content and campaigns in alignment with the audience and format for each platform.Maintains social media calendar and schedules posts using social media management software.Identifies opportunities to grow engagement on social platforms and increase the number of followers.
Website coordination - 25%
Responds to requests for website updates from faculty and staff (faculty profiles, department/unit staff, etc) and monitor Siteimprove for broken links and typos.Works with marketing and communications manager and web developer to make improvements and ensure accessibility and brand alignment.Reviews and approves web content submitted by web editors, ensuring that it adheres to style guidelines.Builds web pages, tests new features, and collaborates with stakeholders to implement website enhancements and fixes as needed.Support the development, launch, and maintenance of secondary websites and microsites including the college's intranet.
Design support - 20%
Prepares weekly departmental seminars newsletter and assists with other newsletters in collaboration with team members.Develops flyers promoting internal and external opportunities (seminars, events, etc).Manage shared libraries of digital/visual/audio content and brand assets.Regularly update digital display slides. Create slides for stakeholders (Itasca, Student Services).Creates signage for collegiate events as needed.
Administrative/other - 5%
Manages CBS branded-item inventory. Orders new products as needed.Provide marketing and communications support for collegiate events and assistance the day of the event.Complete purchasing process for Communications initiatives and events.
QualificationsRequired qualifications
BA/BS degree plus at least two years of experience or a combination of related education and work experience to equal at least 6 years.Experience working with web content management systems, mass email and social platforms, and productivity tools.Versatile communicator with strong writing skills and a firm grasp of grammar and style.Ability to manage multiple projects and activities, be responsive and meet deadlines.Ability to work independently and take initiative while remaining collaborative.Organized Strong attention to detail and organizational skills.
Preferred qualifications:
Proficiency in Wordpress, Buffer, Drupal, Mailchimp, Salesforce, or similar platforms.Knowledge of Adobe products (InDesign, Photoshop, Illustrator).Experience developing and coordinating social media content.Knowledge of accessibility standards in digital environments.An interest in the biological sciences and/or mission-driven work.Familiar with style guides and a focus on consistency.Strong visual communication skills and experience with graphic design and photography.Experience working in a higher education context.
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