Digital Media Specialist
City of Forney - Forney, Texas, United States, 75126![City of Forney](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at City of Forney
Overview
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Overview
The following duties
ARE NOT
intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.
Designs, coordinates, and implements social media and marketing strategies, campaigns, and public events to engage City residents and public; creates advertisements, brochures, and other promotional material to support City and City departments; collaborates with all departments to ensure digital, printed, and other content is relevant and well-designed.Pursues relevant and proactive stories and content to be used to promote the City’s image; advises departments of potential issues and opportunities in public engagement and marketing; provides marketing counsel and support to departments in the promotion of special events, services, and programs.Assists the Director of Communications & Marketing with a variety of projects and events; assists with the development of marketing material consistent with the City’s overall branding, develops marketing and advertising plans for assigned departments; assists with all website and social media content and programming.Maintains current industry trends and technology through attendance at trainings, conferences, and webinars; participates in professional organizations and marketing information groups to advance knowledge and network with other industry professionals.Studies, plans, develops, and evaluates methods and practices to encourage public participation in projects and programs.Performs other duties as assigned.SUPERVISION EXERCISED:
No direct supervision exercised; may exercise occasional administrative and functional supervision for specified activities.
Minimum Requirements:
Possess a valid driver’s licenseHigh School Diploma or equivalentThree (3) years’ experience in marketing, media relations, advertising or related field.
Physical Demands / Work Environment:Standard office environment, occasionally outdoors.Ability to sit, stand, and walk.Operate a motor vehicle safely.Ability to lift 15 pounds.
Knowledge of:City organization, operations, policies, and procedures.Principles, practices, and methods of marketing and advertising including use of social media and digital platforms.Photography, videography, and other media used in marketing and promotion.Procedures and strategies of community engagement and analysis in a governmental setting, including demographics, social trends, forecasts, and impacts.Marketing and research methods, principles, and procedures.Local, county, and state events, attractions, and resources.Municipal budgeting and financial management.Project management and event management.
Skill in:Using social media, media, and advertising platforms.Creating and maintaining a positive image among community groups, individuals, media, governmental entities, and the business community.Project management, municipal finance management, and strategic planning.Operating a personal computer utilizing a variety of business and creative software.Researching complex issues and forming appropriate opinions in coordination with City goals and mission.Photography, filming, editing, and presentation development.Effective communication, both verbal and written, and public speaking.
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