Sales and Marketing
English Meadows Senior Living - Williamsburg, Virginia, us, 23187Work at English Meadows Senior Living
Overview
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Overview
We are seeking a talented and experienced Marketing Director to join our senior living community team. The Marketing Director will be responsible for developing and executing a comprehensive marketing strategy to increase occupancy, enhance English Meadows Brand awareness, and strengthen our community's reputation in the area and beyond market.Duties/Responsibilities:
• Develop and execute a comprehensive marketing strategy that supports the goals of the community and drives occupancy growth
• Collaborate with the Vice-President of Sales and Marketing to develop and implement targeted marketing campaigns that generate leads and convert them into move-ins
• Plan and oversee the execution of events and outreach efforts to build brand awareness and strengthen relationships with local referral sources and other keys stakeholders
• Manage the community's online presence, including the website, social media accounts, and online listings, ensuring all content is up-to-date, accurate, and engaging
• Monitor and analyze marketing performance metrics to continually refine and optimize our marketing strategy and tactics
• Work closely with the sales team to develop and implement effective sales strategies and processes
• Manage the marketing budget and ensure all marketing activities are cost-effective and aligned with our overall business objectivesJob Qualifications:
• Bachelor's degree in marketing, Communications, or a related field (preferred, but not required)
• 5+ years of experience in marketing, with a track record of success in a senior living or healthcare environment
• Strong strategic thinking and problem-solving skills
• Excellent written and verbal communication skills
• Proven ability to collaborate effectively with cross-functional teams
• Ability to manage multiple projects and priorities in a fast-paced environment
• Proficiency in marketing automation tools and digital marketing channels
• Knowledge of the senior living industry and regulations is a plus
• If you're a results-driven marketer with a passion for senior living, we encourage you to apply. This is a full-time position with a competitive salary and benefits package.Benefits:
• Health Insurance
• Dental Insurance
• Paid Time Off
• 401K
• Team Member Giveaways
• Sign-on Bonus
• Referral Bonus
• Supplemental Insurance
• Rewards and Recognition Programs
• Career Development