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This range is provided by Dreame Technology. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $200,000.00/yr

As the PR & Media Relations Manager, you will be instrumental in enhancing Dreame’s visibility, reputation, and influence through strategic earned media outreach, high-profile event activations, and influential partnerships. You will leverage your media relationships, event management expertise, and influencer marketing savvy to secure impactful coverage and elevate Dreame’s brand presence.

In this role, you’ll shape how Dreame communicates with the press, media influencers, and the broader industry, positioning Dreame as a leader in smart home technology.

Key Responsibilities:

1. Earned Media & Press Outreach
   • Develop and execute comprehensive media relations strategies to secure coverage in top-tier tech, business, lifestyle, and industry-specific publications.
   • Pitch and place stories, interviews, product reviews, and exclusives that position Dreame’s brand and executives as industry leaders.
   • Cultivate and maintain strong relationships with journalists, reporters, editors, and media influencers to ensure consistent brand coverage.
   • Proactively identify and leverage trending topics, news hooks, and media opportunities to boost Dreame’s visibility.
2. Event Management & Sponsorship PR
   • Lead PR activations for Dreame at major industry and lifestyle events, including CES, The Inspired Home Show, Coachella, and key product launches.
   • Coordinate pre-event media teasers, exclusive interviews, press materials, and manage on-site media engagement.
   • Ensure attendance and coverage by influential media, industry leaders, influencers, and key opinion leaders (KOLs).
3. Influencer & KOL Media Engagement
   • Identify, develop, and nurture relationships with relevant influencers and Key Opinion Leaders (KOLs) to amplify Dreame’s messaging and product visibility.
   • Develop targeted influencer campaigns to complement media outreach, enhancing Dreame’s credibility and reach.
   • Manage influencer events, press tours, and media collaborations to foster authentic and impactful brand partnerships.
4. Thought Leadership & Executive Positioning
   • Coordinate and secure strategic media interviews, op-eds, and guest articles featuring Dreame’s senior executives.
   • Work collaboratively with the Content & Digital Intelligence Manager to develop compelling leadership narratives aligned with Dreame’s core messaging.
   • Cultivate Dreame’s executives as industry thought leaders by strategically placing them in high-value media opportunities.
5. Media Performance & PR Reporting
   • Regularly track, analyze, and report media coverage, sentiment, and earned media value.
   • Provide insights and strategic recommendations to optimize future PR efforts and media placements.
   • Monitor competitive media coverage, identifying trends and opportunities for Dreame to proactively engage.

Who You Are:

• A media-savvy PR expert – Exceptional skills in media relations, story pitching, and strategic storytelling that drive measurable results.
• Relationship builder – Strong existing relationships with media, influencers, and industry contacts to amplify Dreame’s narrative and visibility.
• Event and influencer engagement leader – Proven track record of successful PR activations at major events, influencer partnerships, and impactful media engagement.
• Strategic communicator – Able to align PR and media relations efforts with Dreame’s brand objectives, translating complex messaging into compelling media narratives.
• Results-oriented and analytical – Strong ability to analyze media coverage, provide actionable insights, and continuously optimize PR strategies for maximum impact.

Qualifications & Experience:

• 8+ years of experience in public relations, media relations, events, or influencer marketing, preferably within technology, lifestyle, or consumer products industries.
• Proven track record of successfully placing stories in major media outlets, managing influencer relations, and executing high-profile event activations.
• Existing relationships with influential tech, lifestyle, and business journalists preferred.
• Demonstrated experience with event PR, influencer/KOL engagement, and executive media positioning.
• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or related field.

Why Join Dreame?

• Play a pivotal role in elevating Dreame’s presence and brand impact across major media, events, and influential networks.
• Lead strategic initiatives shaping Dreame’s narrative and industry reputation in the rapidly growing smart home technology space.
• Collaborate with dynamic, cross-functional teams to execute high-visibility campaigns that position Dreame as an industry leader.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Public Relations and Marketing

Industries

• Technology, Information and Media