Marketing Manager
EO Charging - Little Ferry, New Jersey, us, 07643![EO Charging](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at EO Charging
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Overview
As the B2B Marketing Manager, you'll play a key role in driving brand awareness, developing and executing strategic B2B marketing campaigns to achieve our ambitious growth goals within the EV space.Responsibilities:
Brand Awareness:Develop and implement a comprehensive brand awareness strategy for the company's fleet electrification solutions within the target B2B market.Manage and execute thought leadership initiatives to establish the company as a leading expert in the EV industry.Oversee public relations efforts to secure positive media coverage and industry recognition for the company's EV offerings.Campaign Performance and Optimization:Track and measure marketing performance using key metrics for EV-related campaigns and report on progress regularly.Stay abreast of industry trends and best practices in EV marketing to optimize campaign effectiveness.Content Strategy and Management:Manage and develop content marketing strategy for fleet electrification solutions (e.g., white papers, case studies, blog posts).Develop high-quality content that educates, engages, and converts target audiences in the EV industry.Partnerships and Relationships:Build strong relationships with key partners and industry influencers within the EV space to expand brand reach and generate new business opportunities for EV solutions.Budget Management:Manage the marketing budget for EV-related campaigns, allocating resources effectively to maximize return on investment (ROI).Develop and present marketing budget proposals aligned with business objectives.About You:
A seasoned B2B marketing professional with 5+ years of experience in developing and executing successful marketing campaigns.Strong analytical and problem-solving skills, with the ability to translate data insights into actionable marketing strategies.Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.Experience developing and managing marketing budgets.A passion for cleantech and a strong understanding of the electric vehicle (EV) industry with experience in fleet electrification preferred.A proactive and results-oriented individual with a can-do attitude.Excellent writing and editing skills.Benefits:25 days PTO + Xmas shutdown + Public Holidays401KHealth insuranceDental insuranceVisionEAPLife insuranceEnhanced maternity/paternity leaveEO charger discount.... and more!
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