Marketing Manager
Eagle Rock Properties - Plainview, New York, United States, 11803![Eagle Rock Properties](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Eagle Rock Properties
Overview
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Overview
Role Overview: As the Multifamily Marketing Manager, you'll be at the forefront of our marketing efforts, driving strategies to attract, engage, and retain residents across our multifamily portfolio. You'll lead the marketing team and collaborate with cross-functional partners to develop and execute comprehensive marketing plans that elevate our brand presence, drive occupancy, and enhance resident satisfaction.
Key Responsibilities
Strategic Planning: Develop and implement innovative marketing strategies to drive leasing, retention, and brand awareness across multiple properties.Campaign Management: Oversee the creation and execution of marketing campaigns, leveraging various channels such as digital advertising, social media, email marketing, and traditional media.Brand Development: Ensure brand consistency and integrity across all marketing materials and touchpoints, maintaining a strong and compelling brand identity.Market Analysis: Conduct market research and analysis to identify trends, competitor activities, and growth opportunities, adapting strategies accordingly.Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing culture while managing workloads and setting clear objectives.Collaboration: Work closely with property management teams to align marketing initiatives with leasing goals and resident satisfaction efforts.Budget Management: Manage marketing budgets effectively, optimizing spend and ROI while ensuring efficient resource allocation.
Qualifications
Bachelor's degree in Marketing, Business, or related field; Master's degree a plus.6+ years of experience in multifamily or real estate marketing, with a proven track record of developing and implementing successful marketing strategies.Strong leadership skills with the ability to inspire and manage a team effectively.Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, social media advertising, and email marketing software.Exceptional analytical abilities and a data-driven approach to decision-making.Excellent communication, interpersonal, and presentation skills.
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