Assistant Director, Departmental Marketing
University of North Texas System - Denton, Texas, United States, 76205![University of North Texas System](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Assistant Director, Departmental Marketing
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.Employee Classification:
Asst Dir, Departmental Mktg
Campus:
University of North Texas
Division:
UNT-Provost
SubDivision-Department:
UNT-College of Lib Arts & Soc Sci
Department:
UNT-Mayborn Sch of Journal-Gen-138000
Job Location:
Denton
Salary:
Salary commensurate with experience.
FTE:
1.000000
Retirement Eligibility:
TRS Eligible
Position Overview
The Mayborn School of Journalism seeks a highly motivated public relations and marketing specialist responsible for planning and creating all communication and marketing for the School and the Mayborn Conference. This includes the annual report, e-newsletters, brochures, flyers and other collateral. Manages the content of the MSOJ website and other digital products including all social media. This position also plans and executes special events for the school, in addition to managing the logistics and event-management portion of the Mayborn Literary Nonfiction Conference.
Minimum Qualifications
Bachelor's Degree in related field and three years of experience in communications, marketing, advertising, or public relations; or any equivalent combination of experience, education, and training.
Knowledge, Skills and Abilities
Thorough understanding of market segmentation, principles of marketing, integrated marketing communications principles and branding.
Ability to think creatively and identify new integrated marketing opportunities.
Ability to understand and effectively translate market research and other data.
Extensive knowledge of Associated Press style.
Ability to visually inspect products in multiple formats and assess and improve.
Ability to coordinate and supervise the work of others.
Proficiency in MS Office and requisite publishing, graphic design, and media tools.
Job Duties:
Create communication plans and materials for recruiting, research, events, daily/monthly activities, etc. that incorporate all social media channels, enhancing and protecting the Mayborn brand.
Website content creation and management.
Social Media creation and management.
Manages the logistics and event-management portion of the Mayborn Literary Nonfiction Conference.
Create annual communication that includes annual report, monthly e-newsletters, holiday cards, degree/school brochures, etc.
Increase Mayborn social media presence through engagement on all social media platforms; consistently promoting school events, people, research and students year-round. Utilize online analytic data to enhance effectiveness, engagement, and exposure.
Support Mayborn faculty/staff/School with ongoing daily event, student and research communications.
Develop and implement year-long plan, that includes social media, to target prospective students and increase school enrollment.
Create and execute a monthly (and long term) calendar for all planned communications that includes, but is not limited to, deadlines for the annual report, consistent e-newsletters, and signature events such as the Mayborn Conference, Mayborn Mentor events, and Celebrate Mayborn.
Assist in the planning and execution of school events such as Celebrate Mayborn and Mayborn Mentor.
Oversee a graduate student, reviewing work and communication skills, mentoring the student for professional growth. Work closely with communication specialist to achieve goals.
Work Schedule:
Mon-Fri 8:00 am-5:00 pm
Driving University Vehicle:
No
Security Sensitive:
This is a Security Sensitive Position.
EEO Statement:
The University of North Texas System is firmly committed to equal opportunity and does not permit -- and takes actions to prevent -- discrimination, harassment (including sexual violence) and retaliation on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, genetic information, or veteran status in its application and admission processes, educational programs and activities, facilities and employment practices.
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