Director, Retail Media
7-Eleven, Inc - Irving, Texas, United States, 75061![7-Eleven, Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at 7-Eleven, Inc
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Overview
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.Imagine working in a place where
continuous improvement
and
innovation
is celebrated and rewarded; where fast-paced, high-impact teams come together to positively drive results for one of the largest & most iconic brands in the world.As the only rapidly growing retailer, you may know us as your friendly neighborhood store. You probably know our familiar name, have seen our pervasive logo, and have tried our highly sought-after products, such as Slurpee and Big Bite. “Brain Freeze” is a 7-Eleven registered trademark for our 53-year old Slurpee and with over 77,000 stores globally (more than any other retailer or food service provider), we sell over 14 million a month.But there’s a lot more to our story and much more left to be written. We are transforming our business, ensuring we are customer obsessed and digitally enabled to seamlessly link our brick and mortar stores with digital products and services.At 7-Eleven, the
entrepreneurial spirit
is in our DNA and has been ever since our inception 90+ years ago. It’s what drove us to invent the convenience industry in 1927 by envisioning how a simple ice dock could provide household staples such as milk and eggs to
better serve the needs of our customers .Today we are
redefining convenience and the customer experience
in big ways... we are fundamentally changing our culture and we want talented, innovative, customer obsessed, and entrepreneurial people like you to
come make history with us .How we leadAt 7-Eleven, we are guided by our
Leadership Principles .Be Customer ObsessedBe Courageous with Your Point of ViewChallenge the Status QuoAct Like an EntrepreneurHave an “It Can Be Done” AttitudeDo the Right ThingBe AccountableEach principle has a defined set of behaviors which help guide the 7-Eleven team to Serve Customers and Support Stores.About This OpportunityJOB SUMMARY:We are seeking a Director Of Gulp Media Network, 7-Eleven's Retail Media division. You and your team will oversee planning, execution, and reporting of advertising campaigns for Gulp Media Network. You will manage the relationship with vendors, merchants, and GMN sales organization to ensure alignment with objectives and company strategies.You thrive working in a fast-paced retail environment and driving large-scale changes across your organization and influencing stakeholders. A strong background in media planning, buying, and a deep understanding of the retail industry and digital advertising landscape is a must.KEY DUTIES AND RESPONSIBILITIES:Strategic Planning:Develop and articulate a comprehensive retail media strategy, integrating market insights and setting clear business goals.Lead the strategic oversight of multi-channel campaigns, ensuring alignment with business goals and financial efficiency.Develop cross-channel planning, bridging the gap between 7-Eleven teams, vendors, & external agencies.Campaign Management:Work closely with the execution agencies, and ensure campaign optimization of multi-channel advertising campaigns, including both off-site and on-site.Performance Analysis and Strategic Reporting:Establish and maintain a performance monitoring framework, delivering actionable insights and strategic recommendations to stakeholders.Champion a data-driven culture, utilizing analytics to inform and optimize media strategy and execution.Relationship Management and Strategic Influence:Act as the primary strategic contact for vendors and agencies, fostering collaborative partnerships and aligning media initiatives with organizational objectives.Advocate for the strategic integration of retail media insights, enhancing business decisions and strategic planning.EDUCATION AND EXPERIENCE:EDUCATION:
Bachelors/4 Yr DegreeYEARS OF RELEVANT WORK EXPERIENCE:
10+ yearsYEARS OF MANAGEMENT EXPERIENCE:
6+ yearsSPECIFIC KNOWLEDGE AND SKILLS:- Strong background in media planning and buying- Deep understanding of retail industry and digital advertising landscape- Experience in Retail Media not required but preferred.
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