Marketing Associate Director
U W-MADISON DIV. CONTINUING STUDIES - Madison, Wisconsin, us, 53774![U W-MADISON DIV. CONTINUING STUDIES](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at U W-MADISON DIV. CONTINUING STUDIES
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Overview
Location:
Madison, Wisconsin
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.Job Summary:
The Wisconsin Union is looking for a Marketing Associate Director to help take our marketing to the next level. This new position is responsible for managing and developing our team of marketing specialists, as well as working closely with the director to create strategic plans. The Marketing Associate Director will lead on marketing for key internal accounts and activities including the Membership office, the new UW Conference and Events unit, Restaurants/Markets/Cafes, and online retail.As part of their duties with the Membership office, the Marketing Associate Director will lead on membership acquisition marketing, manage membership staff, and act as liaison with Student Affairs Advancement and Wisconsin Union Association trustees. As part of their focus on UW Conferences and Events, the Marketing Associate Director will lead on creating the marketing strategy for associated event spaces as a leading destination for conferences. This position will work closely with the director of UW Conferences and Events and the Director of Marketing to build this new marketing program.We are looking for a high-energy self-starter who takes initiative, develops data-driven plans, demonstrates leadership, and delivers results. The person in this position must have a robust understanding of digital marketing practices (including content strategy, communications, advertising, automation, and social media).You will join the Wisconsin Union's Marketing, Membership & Communications team, which includes marketing specialists, communicators, graphic designers, project managers, photographers, and videographers. You will become part of a welcoming and inclusive team that values work-life balance. The Marketing Associate Director reports to the Wisconsin Union Director of Integrated Marketing and Communications and works collaboratively with both marketing and communications team members, as well as student leaders, advisors, full-time staff, and other personnel across the Wisconsin Union.Responsibilities:
Directs the development of marketing strategy and maintains responsibility for implementing marketing plans in support of institution, unit, and/or program.The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: Disability Accommodation Information.Application Instructions:
Apply Online: ipc.us/t/4E05E7BD42A142FA
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