Emerging Blue Jobs
Emerging Blue Jobs is hiring: Marketing Manager Social, Influence...
Emerging Blue Jobs - San Diego, CA, United States, 92189
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Overview
Job Description
Job Description
Marketing Manager – Social, Influencer & Community
San Diego, CA | Full-Time
Our client, a premium skincare brand rooted in clinical innovation and transformative results, is seeking a Marketing Manager with a strong background in digital content, influencer marketing, and community engagement to help bring our brand to life across platforms. You’ll collaborate closely with their Sr. Social Media & Influencer Manager and VP of Marketing to execute content-rich campaigns, scale social strategy, and nurture relationships with both customers and creators.
This is an exciting opportunity for a creative and collaborative marketer who thrives in a fast-paced environment, loves storytelling, and has a pulse on what drives engagement, growth, and community in beauty and wellness.
Key Responsibilities
Social Media Execution
- In collaboration with Sr. Marketing Manager, develop and execute social strategies across Instagram, TikTok, Facebook, and Pinterest with clear KPIs.
- Lead content ideation and execution in partnership with creative and external collaborators; bring the visual strategy to life using tools and creator resources.
- Maintain and evolve the brand’s social calendar with engaging, timely content that reflects our voice and values.
- Monitor sentiment, identify trends, and champion customer voice within the brand.
Community Management
- Own day-to-day community engagement: respond to comments, DMs, and UGC, and surface key feedback to the broader team.
- Build and implement engagement strategies to drive deeper relationships with our followers and brand advocates.
Influencer & Affiliate Marketing
- Expand our micro/nano-influencer program: source talent, manage relationships, and optimize performance.
- Partner with the Sr. Marketing Manager on influencer mailers, gifting strategies, and activation planning.
Support affiliate partnerships and organic seeding to fuel content creation and increase brand visibility.
Reporting & Optimization
- Track and analyze performance of social and influencer campaigns using metrics like EMV, engagement, reach, and conversions.
- Deliver regular insights to guide strategy and identify opportunities for growth.
- Stay ahead of platform updates, social trends, and competitor activity.
What You Bring
- 4–6 years of experience in marketing, social media, or influencer relations—ideally in beauty, skincare, wellness, or lifestyle brands.
Proven success in content-driven digital campaigns and creator partnerships. - Experience with community management and customer engagement on social platforms.
- Strong analytical mindset with experience using tools like Google Analytics, Meta Insights, and influencer platforms.
- Exceptional communication skills and a passion for brand storytelling.
Salary: $75K-$100K