Digital Marketing Manager, Marketing – Lakeland
Publix - Lakeland, Florida, United States, 33809![Publix](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Passionate about digital marketing with a focus on paid search (SEM) marketing? The Digital Marketing Manager will take a lead role in strategy development, campaign oversite, analysis, testing, and reporting for all enterprise-wide paid search initiatives. You’ll work with internal teams and agency partners to effectively and efficiently drive online conversions and in-store retail sales. This role will be skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms. You will join a growing Media team to develop innovative and forward-thinking digital marketing campaigns to attract and retain Publix customers in an ever-evolving omni-channel environment. Additional responsibilities include:Recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlinesServing as the Marketing digital channel development and implementation subject matter expert for paid searchPerformance of assigned digital campaigns and projectsEffectively managing established digital channel multimillion dollar executional budgetsPromoting digital marketing through participation in department educational training and self-education opportunitiesDedicating time to marketing innovation and quality improvementManaging special Marketing Communications related assignmentsRequired Qualifications
Bachelor’s degree in Marketing, Advertising, Technology or Communications or equivalent experienceAt least four years of digital channel execution experience in Marketing or AdvertisingHighly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platformsStrong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)Knowledge of current and future trends in digital marketing and communications platforms and applicationsKnowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)Knowledge of budgetary management, metrics and reportingKnowledge of content management and ecommerce systemsStrong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimizationKnowledge of video optimization for search and performanceKnowledge of Marketing project workflow process and digital process lifecycleAstute attention to detail and accuracyAbility to demonstrate leadership skillsTeam player attitudeAnalytical skillsPersuasiveness and negotiation skillsAbility to handle multiple priorities while ensuring a high degree of accuracyPassion for delivering great work and meaningful resultsExcellent verbal, written and presentation communication skillsWillingness to travel up to a week at a time with overnight staysPreferred Qualifications
Master’s degree in Marketing or AdvertisingAt least six years of digital channel execution experience in Marketing or AdvertisingAdditional Preferred Qualifications
Employee stock ownership plan that contributes Publix stock to associates each year at no costAn opportunity to purchase additional shares of our privately-held stock401(k) retirement savings planGroup health, dental and vision plansPaid Time OffShort- and long-term disability insuranceFree hot lunches (buffet-style) at facilities with a cafeteriaYour application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.
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